Simple Energy plans to roll out 2 e-scooters in next quarter
The introduction of an affordable e-scooter is part of Simple Energy's plans to have a portfolio of three scooters, one performance bike, and possibly a four-wheeler in the next three years.
EV startup is looking to roll out two new e-scooters in the next quarter, which would be attractively priced for the consumers, Founder Suhas Rajkumar said.
With the introduction of affordable e-scooters, the company is expecting to retain not only the existing investors but also onboard institutional players and family offices globally for its proposed $100-million fund-raise, Rajkumar told PTI.
The company last month launched its maiden premium e-scooter Simple ONE, at Rs 1.45 lakh and commenced deliveries in a phased manner with Bengaluru, beginning from June 7.
The introduction of an affordable e-scooter is part of the company's plans to have a portfolio of three scooters, one performance bike and possibly a four-wheeler in the next three years, the founder and CEO said.
"Rs 1 lakh to Rs 1.30 lakh is the affordable price point for a low-end scooter with minimal performance. This is what would matter to the customers. And we are working on those price points and looking to compete with those brands," Rajkumar said, adding that the e-scooters will be launched in the next quarter.
Electric two-wheeler sales in the last fiscal surged over two-and-half fold year-on-year to 8,46,976 units (based on data sourced from OEMs), EV manufactures body SMEV said in April.
Of this, the industry saw sales of 1.2 lakh low-speed e-scooters with a top speed of less than 25 km/hour, while the total sales of high-speed E2W (top speed of more than 25km/hr) stood at 7,26,976 during the year.
Rajkumar said Simple Energy has shelved plans to develop a vehicle for last-mile delivery as almost 90% of the market has already been covered by the earlier entrants.
Simple Energy's focus will be to develop the B2C model more going forward, he said, adding that the company is working on the charging infrastructure, expected to go live in August.
On funding, he said, "We have a great pipeline of existing and new investors in our $100-million fundraise plan for production and expansion."
Besides, the company is also tapping into family offices globally for this round of funding, he said.
Earlier in February this year, Simple Energy had raised $20 million in a bridge round from a clutch of investors to ramp up production.
The company has a manufacturing facility in Shoolagiri in Tamil Nadu with an annual capacity of around five lakh units.
Edited by Suman Singh
