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Obsessed with the creator economy? Here are some concepts you should know

The creator economy is disrupting the virtual world as we know it. Here are some terms to keep you updated with this blossoming sector.

Obsessed with the creator economy? Here are some concepts you should know

Thursday July 13, 2023 , 6 min Read

Earning from home was never made easier, not until the advent of the internet. All one needs to do is provide value in some digital form to the audience. 

Gary Vaynerchuk, popularly known as Gary Vee, once said, "The future of the creator economy is bright, as it allows individuals to turn their passions into livelihoods and shape their own success." One of the early influencers in the creator economy industry, he currently has a net worth of $200 million!

The creator economy refers to the ecosystem where creators monetise their content, engage with their audience, and make a living through their creative endeavours. It has opened up new opportunities for individuals to turn their passions and skills into a career by connecting directly with their audience and generating income through sponsorships, advertisements, merchandise sales, or crowdfunding.

According to recent statistics, the creator economy is expected to double in size and reach $480 billion by 2027. 

It is not enough if you just think, you need to take action too. The first step, of course, is to gather knowledge. In this article, we will go through some important concepts to know if you want to make a career as a successful creator.

1. Creator

The creator is a common term that all of us know. Someone who “creates” content—be it a video, audio, or anything online—is called a creator. 

Creators often share their work on social media platforms, YouTube, or websites to reach a wider audience. People enjoy following and supporting creators because they provide entertainment, education, or inspiration through their posts.

2. Influencer

Have you ever watched someone online telling you about the product they use, and you have personally bought and tried it? If you notice keenly, you can understand that these “creators” pose some sort of influence over you, hence they are named influencers. 

These influencers gain popularity over a period of time and have a huge follower base. They can be of many types like fashion influencers, lifestyle, food, travel, etc., By sharing their experiences, recommendations, or expertise, influencers can impact the decisions or interests of their audience. They monetize their content by doing collaborations with brands and advertisers. 

3. Monetisation

In simple terms, monetisation refers to the process of earning money or generating revenue from something. It means finding ways to make a profit or financial gain from a particular resource, product, service, or activity. For example, in the context of online platforms or content creation, monetization involves finding ways to turn one's creations into income. 

It could include methods such as selling products, offering paid services, displaying advertisements, or receiving sponsorships. The goal of monetisation is to generate financial returns or rewards for the value or content provided. Essentially, it's about finding ways to make money from what you do or offer.

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4. Sponsored content (SponCon)

You know, those articles, videos, social media posts, or podcasts that make you go, "Hmm, this is interesting!" Sponsored content is like a sneaky form of advertising. It's when companies team up with content creators to promote their stuff without it feeling like a typical ad. 

The purpose of sponsored content is to raise awareness, generate interest, or influence the audience's perception of the sponsoring brand. While the content creator is responsible for producing the actual content, the sponsoring brand provides financial support, resources, or sometimes specific guidelines to ensure its message is effectively communicated.

5. Influencer marketing

When brands collaborate with influencers to promote and sell their products, it is called influencer marketing.  Businesses leverage influencers’ followers and view counts to reach a huge audience and advertise their products online. 

Influencer marketing can take various forms, depending on the platform and the influencer's niche. When influencers promote a brand, it's like getting a recommendation from a friend or someone you admire, so people buy and use the products. 

6. Affiliate marketing

Affiliate marketing is somewhat similar to influencer marketing. Here, you become an affiliate for a company or brand, which means you partner up with them to promote their products or services.

In this method, you can sign up with various platforms and get a unique referral code. When the customers use that code during checkout, they will get a discount and you also get a fixed commission for each sale. It's a win-win situation—you help the company get more customers and you earn a little something for your efforts.

7. Communities

Online communities are recently rising in popularity, and every creator, influencer, and even companies are creating communities and making the business more personal like. Social media platforms, forums, and online groups provide spaces where people from different locations and backgrounds can connect and engage virtually. These platforms allow for discussions, sharing of resources, and even organising events and initiatives.

Communities are all about people coming together to connect, support, and uplift one another. They provide a sense of belonging and a platform for shared interests, creating a vibrant social fabric that enriches our lives.

8. Meme culture

Memes, which started becoming popular around the time social media began to rise, are now used not only for fun but also for various other purposes. It's like a language of humour that many people understand and participate in.

Memes help people relate with each other and give a sense of oneness despite being funny. Memes spread rapidly through social media platforms, especially on Instagram, Twitter, and Reddit. Meme culture is nothing but the act of enjoying memes, sharing with others, and having a hearty laugh!

9. Engagement

Engagement is the traction that your social media profile gets. When people say I have a good engagement rate, it means more people are commenting, liking, and sharing that particular post. 

Engagement is a metric to measure how well a post is performing. If a post receives a lot of comments and shares, it's considered highly engaging because it's capturing people's attention and sparking conversations. Every creator strives to maximise their engagement in social media profiles so as to monetise their content and reach a wider audience. 

10. Call-to-action (CTA)

“If you liked the video, don't forget to click the like button and subscribe to our channel”. 

This is the standard ending credits of every YouTube video and is also one of the best examples for Call-to-action. With this sentence, the creator is asking you to do an action—liking, subscribing, commenting, etc., 

When crafting a CTA, it's important to consider the context, audience, and the desired outcome. A well-designed CTA should be attention-grabbing, concise, and action-oriented. If you have a strong CTA, it will induce people to take action, which, in turn, helps you have higher engagement rates on your content. 

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How to become a successful creator: The Manish Pandey way

Knowing these terms will give you a head start in the process of becoming an influential creator. To become a creator, you need to have three things—patience, consistency, and a fighting attitude. Go forth and take the world by storm!