How to write a vision for a startup

Taking the time to craft a compelling vision and mission statement is critical as these can add more value to your business.

How to write a vision for a startup

Thursday July 20, 2023,

3 min Read

As a startup founder, crafting a clear and compelling vision statement is critical to setting the stage for your company's growth and success. A vision and mission statement is a way of defining a company's purpose, goals, and brand.

Unlike "hard" tangible value drivers (such as programming teams and financial assets) and "soft" drivers (such as marketing strategies and management teams), these statements are intangible value drivers for any business. These intangible values ​​are difficult to quantify and often seem to be determined by emotion rather than logic.

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Taking the time to craft a compelling vision and mission statement is critical. These can add more value to your business. First, when writing your vision and mission statement, think about why your company exists, what your company does, and most importantly what first impression you want to make to your customers.

But just as important is how important a compelling and inspiring vision and mission statement is in attracting early-stage investors and attracting top talent.

A well-defined vision not only sets the direction and purpose of your startup, but it can also inspire your team and align them towards a common goal. In this article, we explore key factors and strategies that can help you create an effective vision for your startup.

How do you write a vision for a startup company?

Understanding our Purpose and Core Values:

To create a real vision, you first need to understand the purpose and core values ​​that drive your startup. Think about the problem you're solving, the value you're bringing to your customers, and the positive impact you want to have on your industry and society. Define the startup culture and identify the core values ​​that guide its behavior. These insights serve as the basis for your vision statement, ensuring it aligns with your startup's mission and values.

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Imagine the future:

A compelling vision statement paints a vivid picture of the future the startup wants to shape. Imagine what you want your company to look like in the next 5, 10, or even 20 years from now. Think about how you want to impact your industry, your customers, and the world. Think about the values ​​and principles that guide your business' growth and success. Visualise the end result of your startup and the positive change it will bring. This positive perspective will add inspiration and ambition to your mission statement.

Keep it short and easy to remember.

A strong vision statement is concise, memorable, and encapsulates the essence of your startup's ambitions in a few strong sentences. Use clear and concise language to communicate your vision and avoid jargon and complex terms.

Strive for simplicity and clarity that will resonate with both your team and external stakeholders. Consider including strong keywords and phrases that evoke emotion and reflect your startup's unique value proposition.

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Writing a compelling vision statement is an important step in defining the strategic direction and purpose of your startup. By understanding purpose, envisioning the future, and communicating clearly and simply, you can inspire your team, align efforts, and craft a vision statement that drives your startup's growth and success.

Remember, a well-crafted vision statement not only sets the direction for your startup's journey, but also serves as a source of inspiration and motivation for everyone involved.