Twitter To Introduce Job Listing Feature: A Challenge for LinkedIn?

Twitter's new job posting feature sets a fresh course, breaking into professional networking, and positioning itself as a potential LinkedIn rival

Twitter To Introduce Job Listing Feature: A Challenge for LinkedIn?

Friday July 21, 2023,

2 min Read

Twitter has set its sights on LinkedIn's territory by introducing a job posting feature for verified organisations. This innovative addition, colloquially termed as "Twitter Hiring", aims to streamline job postings, allowing verified organisations to post up to five open positions on their company profiles. The tweetosphere is abuzz with speculation that Twitter-owner Elon Musk's intention is to transform Twitter into a holistic platform, possibly rivalling LinkedIn in the professional networking sphere.

The feature will allow companies to connect their existing Applicant Tracking System (ATS) or XML feed, facilitating an easy import of job vacancies to their Twitter profiles. In an intriguing twist, the use of this feature is expected to be free for verified organisations, potentially making it an enticing proposition for many businesses.

Musk hinted at this development back in May this year. Responding to a user's suggestion about introducing a dating app 'Twinder', Musk intriguingly hinted, "Interesting idea, maybe jobs too." This off-the-cuff remark by the billionaire entrepreneur now appears to be a strategic step towards Twitter becoming an 'everything app'.

Twitter's aggressive move into the job market isn't coming out of the blue. The social media giant recently acquired Laskie, a job-matching tech startup, marking Twitter's first acquisition since Musk's takeover. It is widely speculated that this acquisition played a significant role in the development and implementation of the new job posting feature.

While no official announcement has been made by Twitter, the job posting feature seems to be live already for some verified accounts. A US-based media company, WorkWeek, has started using the feature. Its CEO, Adam Ryan, lauded Twitter's move, stating, "We just got access to posting jobs on our company page. Considering we've hired 20+ people from Twitter, this is a no-brainer."

Notably, Adam's remarks also took a subtle jab at Mark Zuckerberg's recent launch of Twitter-rival Threads, highlighting that while Zuckerberg was busy replicating another app, Twitter, under Musk's leadership, was innovating and launching products that "make a ton of sense."

Twitter's move into the professional networking domain is emblematic of the platform's ambitions under Musk's leadership. If successful, Twitter could emerge as a key player in the job market landscape, challenging the dominance of LinkedIn. As Twitter forays into this new venture, it will undoubtedly be interesting to observe how this shapes the competition in the social networking space.