Radhika Ghai's beauty startup kindlife.in raises $8M in Series A funding

Beauty, wellness, and health platform kindlife.in has raised $8 million in its Series A round led by JB-Dooeun, TK Fund, and MIXI Global Investments, with Kalaari Capital and other angel investors also participating.

"This capital will enable kindlife to build a strong connection between Korea, Japan, and India. Fuelled by a robust distribution network that ensures seamless delivery of premium Korean beauty brands, their community includes thousands of beauty creators who share recommendations and take a content-first approach, educating consumers on the latest K-beauty trends," the company said in a statement.

Founded by  Shopclues Co-founder Radhika Ghai, Vidit Jain, and Manasa Garemella, Kindlife curates Korean and Japanese skincare products for Gen Z customers. The platform employs proprietary AI technology for personalised skincare and wellness recommendations, emphasising premium Korean and Japanese beauty brands.

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"At kindlife, we understand that Gen Z prioritises quality and authenticity, and we're committed to making high-quality global beauty brands accessible to them, with a particular focus on premium Korean and Japanese beauty. Our strong AI technology is at the core of how we solve discovery and personalisation," Ghai said.

Previously, kindlife secured $2.5 million in seed funding from Kalaari Capital, Titan Capital, Java Capital, and others.

"kindlife is creating a highly user-friendly ecommerce platform featuring AI-enabled discoverability and the built-in influencer community. The early metrics back up that the concept is working great. We're thrilled to join the investment round and provide support to further expand its business," Tomoharu Urabe, Principal Partner at MIXI Global Investments, said.