BetterButter

Delhi-based BetterButter was started with the twin goals of making a large database of home-style recipes accessible to aspiring cooks while also providing a platform for amateur cooks, mostly homemakers, to showcase recipes and videos of their favourite dishes. The user-generated platform is a community that allows users to post food-related queries and exchange notes and tips on cooking. Users can ask questions or start cooking discussions, and fellow members of the community can answer their questions in real-time. Further, users can save content offline to refer to it at their own convenience and in their kitchens while cooking. Moreover, apart from English and Hindi, content is available in regional languages like Bangla, Gujarati, Tamil and Marathi, with more languages in the offing. BetterButter also enables homemakers to create studio-quality cooking videos from the comfort of their homes using the BetterButter app. Users can shoot short video clips while going about their normal cooking, which are then stitched together by the BetterButter team to create a high-quality video.