Gully Network was started in 2019 by Ajay Nain and Prateek Chaturvedi. Founders are alumni of IIT Madras and IIM Ahmedabad.
The company targets an untapped $25 Billion market of mid-sized grocery stores. It partners with stand-alone unbranded mid-sized stores and transforms them into tech-enabled franchise stores under the brand "GULLYMART". By joining the network stand-alone stores get to reap the full-stack benefits of a modern retail chain such as higher income and end-to-end automation.