Logo designing is much like getting a new haircut for yourself or recreating your style for the coming season. Unlike haircuts, tips and hacks scattered on the internet do not back logo ideas to help your creative side. For marketing brands, a new logo design defines a new goal or a fresh start. The thought and message incorporated within the artistry of the creation must resonate with the theme of the brand. Nonetheless, it is easy to get too influenced by the trends and ruin it. Therefore, create your own custom logo design in India by keeping the following do’s and don’ts of designing in your mind.
Aim for a timeless design
The stiff competition among the marketing brands and IT companies could make your new logo lose its charm soon. If you are starting a company, then aim for a timeless design that relates to the work your brand represents. If your company’s logo is in need of a redesigning, then go for it. This is an excellent way to attract the onlookers’ eyes, as redesigning dictates a firm grip on modernization showing your customers that you are dynamic.
Keep it simple
Many designers are of the mind that extra words exhibit transparency and a better understanding of the company. While it is not harmful to elaborate your company to others, but choosing a logo design to do the work is not worth it. People look for designs that are bright and crisp with popping colors.
Know about your audience
This is probably the most critical factor in going for a particular design. Research what your audience is like and what could possibly intrigue them the most. A housecleaning company could focus on cleaning props while a fast food joint could include fried chicken or hamburger images.
Get too inspired by other brands
In other words, do not imitate another brand’s logo. Customizing their logos minutely and changing the message is almost the same as imitating, which dictates lack of originality and creativity. You are always welcome to derive ideas; however, getting too influenced by them is not right.
Use unnecessary elements or words
Nobody likes the look of a congested logo. The unnecessary words and elements make it look fuzzy and hard to read. People are not going to find your idea impressive if the designing is too crowded.
Relying on clipart
Clipart seems to be an easy fix for your logo making it look short and crisp within a matter of minutes. However, if you want to create something unique or want a trademark of your brand, then clip art would not do the job. Go forth and invest those extra hours in coming up with a distinctive design for your brand.