The rise of smartphones and other digital devices has exponentially increased the scope of digital media in our lives. Studies say that say that more than 53% of the world’s population is consuming information through digital media.
More and more companies today have started promoting their brands on the various digital platforms to reach a wider audience. When a business decides to hire an SEO company in Kolkata, West Bengal, it takes a step forward in the right direction of strengthening the digital presence of a company.
There are many channels for digital marketing including social media, e-newsletters, promotional emails, pay per click ads, search engine marketing, and much more. Video sharing platforms like Youtube and Vimeo also play a crucial role. According to a study done, video content is projected to claim more than 80% of all web traffic by 2019.
With the rise of smartphones, especially Android devices, the Youtube app comes as an inbuilt app on the phone. More than 4 billion videos are viewed daily on Youtube. These factors make the video-sharing site quite an integral part of a digital marketing campaign. Hence, there has been a high demand for Youtube video marketing company India in the market for a long time now. Businesses have understood the potential of Youtube and want to create marketing campaigns specially designed for the video site.
The advantages of promoting your business on the Youtube platform are:
YouTube is the second largest search engine and the third most visited website worldwide, behind only Google and Facebook respectively. The site has more than 1 billion active users monthly. By marketing on Youtube, a business has the potential to reach all these people across the globe. Youtube video marketing can be two fold. First, by creating and uploading videos; and second, by advertising on other videos. For a business, when they promote on Youtube, there is a higher chance to get visibility across all target groups. It helps businesses to reach newer audiences.
The universal search run by Google delivers search results that include websites, images, videos, news, and local searches all together. Youbube is owned by Google. Therefore, Youtube videos are more likely to appear in Google’s search results. Businesses can take advantage of this by writing content on their website along with uploading Youtube videos on the same topic. This practice will help to build backlinks to your site, which will improve the SEO ranking of your business website. By creating product demos and DIY installation videos, a business can increase the authority of a brand in the eyes of the consumer. A higher brand authority also helps to improve your SEO rankings. A simple way to build brand authority through videos is when other sites embed your video on their site. When other sites embed your video, it will rank higher in the search results.
By using Youtube video marketing, a business can re-purpose already existing content. This is a type of content marketing as it uses a certain type of content to reach different audiences. For example, if the original content was in the form of a blog post. By working with a Youtube video marketing company India, a business can choose to re-purpose the blog content into a video format. This helps a business to reach a wider audience. Video content will always find more takers than a blog post. Youtube videos provide information to an audience in an attractive way.
All Youtube videos are integrated with a social media share button. With just a click, a video can be shared across any of the social media platforms. For a business, when a video is shared on other social media sites like Facebook, Twitter, LinkedIn or others, the popularity of the brand goes up. As a video gets more views and shares, it leads to higher brand visibility. This can lead to positive word of mouth for a business.
YouTube is available in 61 languages and is being used in 75 countries. By marketing your business on this video site, a company can reach audiences spread all over the world. Furthermore, companies can include closed-captions on their videos to reach newer audiences who may not speak your language. When a business promotes their brand on Youtube, it has the potential to reach truly global audience.