Brand engagement is one of hottest buzz in the business world. From large scale businesses to small entrepreneurs are largely involved in increasing their brand engagement to drive more business to their way. Before getting into how to enhance, first, let’s understand what exactly does brand engagement as a term mean? The answer is simple, brand engagement means the emotional connection a consumer has with the brand. The positive behavior a consumer show which reflects the sales and profitability of the organization are what brand engagement is all about. On the basis on the type of the business, the behavioral pattern can vary from tweets, likes, visits, time-spent, shares, awareness etc. which states the rational attachment or otherwise called brand engagement. Current times have made it a necessity to apply if your looking for success from your involved strategies towards your brand.
Now, do we increase brand engagement?
8 such tips to increase brand engagement are:
Role of your valuable content in blogs and websites: A Recent trend is that every brand must make its presence digitally. One such example of digital presence is content marketing. Now how do we increase the brand engagement through our content? The answer lies in these below tips:
- Create content which people would want to watch, interact and share
- Be responsive to your followers
- Analysis and post your content at right time for your audience.
The current trend of social media i.e. Facebook, Instagram, Twitter etc: Most of the marketing to engagement nowadays happen only on social media sites such as Facebook, Instagram, Twitter etc. Few tips in social media accounts, which would affect your brand in large scale are:
- Never over-do the lead generation and ensure to bring in shareable content for your product rather than a sales pitch.
- Create a rightful balance between how often and when to post
- Remember to treat it as a communication channel with to engage with your consumers/ followers.
- Always make sure to put to use user-generated images of your product.
- Highlight features of your product pictorially.
The packaging of your product is a help: After advertising through content, social media accounts etc. now come in the brand packaging which also plays a greater role in grabbing some attention. Now, how?
- Bring in loyalty through deals and discount coupons in their packages
- Give a personal touch through handwritten thank-you notes
- Add up sample list of your upcoming products.
Think like people!! The major task as far as brand engagement is concerned, is to think your strategies as people as individuals rather than in segments to create a more emotional touch towards your brand.
Keep the window of business wide open: Always remember to make it easier for people to be able to do business with you. Let’s take the example of your e-commerce store, ensure to make the whole purchase experience flawless to gain the loyalty of your consumer and hence increase your brand engagement.
Feedback is the key: Irrespective of the product, remember to keep the option of gaining your customer feedback of the product to its purchasing experience to lead way for improvement.
Good work always pays off!! Another approach towards enhancing brand engagement is the creation of a partnership with non-profit organizations for a positive perception of your brand. Not only will it create awareness of various causes among your customers but also help you make a difference in the society on a larger scale.
Never miss out internal brand engagement: The essential part of brand engagement is to never miss out the lower part of the organization who directly interact with the customers for your product. Engaging them to understand what they think about your brand to make them part of your marketing team are few named ways to increase internal brand engagement.
Brand engagement is a crucial part of marketing strategy!!