SEO or Search Engine Optimisation has been a widely used strategy since the launch of the very first website back in 1990 by Tim Berners-Lee. This evolving method has gone through so many changes over the years and when we move forwards to the present, hardened SEO's tend to look back (not so) fondly at some of the methods utilised. These however we shall not be dwelling upon. Today we are going to look at some of the techniques used in 2017 that meet Google's Quality Guidelines, are successful and above all, work in-line with the overall notion that user experience is paramount.
♣Keyword in Title
♣Keyword in Permalink
♣Keyword in first paragraph
♣Keyword in Image Alt tag
♣Tweaked Keyword in H2 or H3
♣Bold Important Keywords and related keywords
♣Italics 1-2 important Keywords
♣Outbound Link to relevant high-quality sites
♣Internal links to related articles
♣Remove all stop words from Permalink
♣Add multi-media (Video, Slides, Inforgraphic)
♣Longer the content length, better it is. Minimum: 700 words
♣Optimize image before uploading (Compress and resize)
♣Page loading time
♣Use LSI Keywords (Use Google search to find related Keywords)
♥Other things: ♥
♣Use Meta title in less than 65 character
♣Use Meta description in less than 150 characters.
♣If using any Social SEO plugin, make sure to add image for Facebook,
♣Twitter. (Take advantage of social graph)
♣Make sure to have social sharing buttons at the end of post or floating.
♣social sharing buttons.
♣Have related posts after blog posts to lower down bounce rate.
♥Things not to do ♥
♣Not more than 1 H1 tag (Your Post title is H1 tag)
♣Don't repeat H2 and H3 Tag
♣Don't increase Keyword density by more than 1.25%
♣Things to focus on:
♣Try to use Keyword in Post Title at beginning
♣Use Long tail keywords (You can use up to 65 Character in Post title) If writing in evergreen niche, remove dates from the posts. (Use Date Exclusion SEO plugin)
♣Content length: The longer the length of the content, better it is. Though don't try to uselessly increase the content size. At the end of blog post, ask users to take action. More Info
The top results in a search engine page receive the majority of the visits and clicks, so ranking in these top search engine pages can result in huge increase in traffic for your website. An SEO company also focuses on creating informative and keyword based title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.