Businesses join the social networking bandwagon for the sole purpose of getting in touch with the customers. For this, they hire the best social media marketing company in India which helps them set up a niche in one or more of the social networking platforms. But even then, a company does not receive the response it was hoping for. Have you ever thought why? Because businesses are more customer oriented on these social networking sites rather than content oriented.
Following are the 8 reasons which will effectively tell you why social media content should be more content oriented:
There are days in business when there are no actions or reactions happening on the social media about you. Neither a tweet not alike, no one is even bothered to complain about you. This is a possible scenario on a regular basis for businesses that are customer oriented and not content oriented. When a business is content oriented, it can regularly post some or the other content, whether written or video on their sites to avoid a static condition and maintain consistency of being seen on the social media circuit.
Whenever a customer wants to know a particular company it checks for its online status and reputation which nowadays is easily available at any social networking site. The presence of a status and the related content conveys legitimacy to the customers and increases trust in your brand.
3. Immediate call to action:
The content for your social networking site should be similar to your persuasive e-mails and other direct emails which induce your customers to bring out an immediate reaction. The call to action in your content is what will pull traffic towards your site and ultimately your business.
Just knowing that the postings on the social media circuit should be more content based is not enough. You must have an effective strategy in mind which will help to achieve the objectives of the company.
To keep a check of your content creation as well as when and by whom it is created, the best way is to maintain a content calendar. The benefits of maintaining a content calendar are:
• Avoid unwanted repetitions.
• Easy internal sharing in the business as well as the social networking site.
• Transparency in work.
Usually, content calendars are maintained in the start of the month to be sure of the work in the days ahead.
The hours of sighting on a social media are important it is equally important to maintain a time limit to interact with them. As we are talking about content-oriented social media rather than customer oriented, time should be given to those prospects who hint at being your future customers.
Creating content is easy when you have the right resources for execution. Pay attention to your team, their skills and talents to be sure about the right content that can be created with the amalgamation of all your resources.
Track your results. Know and understand which content is not working for your and analyze the places that need re-working on. Check your inbound activity with the help of Google Analytics and keep a check on the inbound activities.
A content that is engaging as well as consistent goes a long way making your social media exposure a grand success. In a nutshell, hire the services of the top SEO services in India to get optimum returns on your investments.