A business idea? Great! Probably you want to sell your products or services, or you are thinking to start with a blog. No matter what you may need to make your website discoverable to the audience. Isn’t it? In this dog eat dog business world coming into the focus lights is essential. To standout from the crowd you need right and witty marketing strategies.
Obviously your website at this stage remains unknown and you need Google to find it and suggest it to audience.
Umm…wondering how will you get started? SEO?
Yes, you need to do SEO which is nothing but optimizing your search engine rank. SEO is certainly a way long process and results are not immediate, however the initial few steps you take after the launch will help you to get a potential rank in Google search for your targeted keyword and may bring leads, traffic and sales.
So I recommend you to think and implement the first steps wisely. This will help you to save lot hours and you can fix a website that wasn’t really built with SEO in mind. Obviously there are certain steps and procedures about it. Let us introduce the organic SEO process for newly registered domains in a step by step manner.
Decide the Location Specific Target Long Tail Keywords
To begin with you need to create contents with keywords that your target audience searches for. Now, obviously you need to target keywords for your target audience in a particular location. If you want to cater to audience at different locations you need to use keywords for specific locations targeting audience in those areas.
Secondly, you need to understand that short and basic keywords are very competitive and for a new domain coming into search results with such short keywords is almost impossible. So, target long tail keywords popular in your niche. In this way you can boost the chances of your content to rank and become discoverable in search engine page.
Thirdly, when choosing long tail keywords you need to focus on less competitive ones. Some long tail keywords that have enough potential and popularity in search but are still less targeted by your competition, are great options for you.
Keyword research is of paramount importance for any new domain to feature in search ranks and to get discovered quickly by the audience.
Ensure SEO Friendly UI-UX
Let us inform you about a few important things. If your website is not optimized for mobile audience, Google can push it further down the rank or just can ignore it completely in search ranks. Does your page take more than 5 seconds to load? Google can consider your site not worth ranking just because of this slow page loading speed.
Is your website is hard to navigate?
Your website can still be considered imperfect as per the Google recommendations about search friendly UI and UX.
So, first of all focus on creating a website which offers a great mobile browsing experience, optimum page speed and easy navigation.
Ensure Your On-Page SEO Is Perfect
If you want your web pages to feature in search ranks, you invariably need to do on-page SEO. It refers to the process that allows search engine to find your page and rank it for the respective keywords you have targeted. Every page can target one or several keywords.
First of all, make sure your homepage has a title optimized with any of your target keywords. Other pages also should have a permalink optimized with the target keywords. Now, every page should have a SEO description optimized with that target keyword. In some cases, you can use multiple keywords also but should not overdo it.
Every page should be optimized with some quick to find tag words. Now, make sure all the images used in a page carry keywords in their alternate description. This will help search engine crawler find your site even more easily. Lastly, you should use deep linking to link all your pages with one another. Always link one page with other contextually to make it sound relevant to the audience.
Create a blog on your site to feature blogs on interesting topics searched by your audience and take advantage of keyword optimized on-page SEO to help your blogs hit search ranks.
Focus on Creating Good Social Media Presence
Having social media presence is a vital part of SEO now. Especially for a new domain often social profiles and pages bring the first wave of traffic. But not every social platform can be effective for your business in the same way. While creating a Facebook page and a Twitter account is must, for rest you need to be selective. For instance, LinkedIn is great for businesses catering to other businesses, while Pinterest works great for visual contents and predominantly feminine audience. Choose your social channel according to your business needs.
Google Friendly Content
When we analyze the statistics in 2016, we come to a point that “Content is one of the essential on-page factor”. Hence, prior starting with off-page activity ensures that your content is user-friendly, engaging and plagiarism free.
The stats even show that the web page with long contents specifically the web page with 2,000+ words of content rank higher in Google search than the one with short content. To make your web page optimized include the targeted keywords in your content, but ensure you don’t over stuff it. Google is getting smart as their algorithm is ever ready to fire a page with excess keyword stuffing.
I recommend using these keywords wisely instead of stuffing them in the complete web page. So what you can do? You need to add your keywords to H1 and H2 tags on your page. The long tail keywords can be added to H3 and H4 subheadings. So you are done? Great! Now all you need to do is double check if your keywords fit naturally into the content.
Back-links, Link Submission and Social Bookmarking To Reach Your Friends & Influences
Finally, it's time to engage into off the page activities to make your website discovered and gain weight in the eyes of search engines. For this you need to build quality backlinks. Guest posting in other reputed websites in your niche is the surest and most valuable way to do it. The other way is to submit links on link submission and micro blogging sites like Reddit, Dig, Hub-pages, Tumblr, etc. Commenting on other blogs in the same niche and sharing your page link for related topic is another way to build quality backlink profile.
Set up Google Analytics and Add Your Website to Google’s Search Console
So till now you have developed your website with great UI/UX, unique & engaging content and have certainly given a unique title tag along with keyword stuffed Meta description, right? WOW great! But now what? Well it’s time to install Google Analytics. Google analytics is free software that helps you to track your website performance and how people behave on your website.
In terms of SEO, Google analytics is an awesome tool that helps you spot various opportunities and optimize your website for targeted keywords. The Google Analytics gives you the data from the time when you install it in your website. If you have set your Google Analytics, it’s the right time to add your website to Google’s Search Console. Just visit Google.com/Webmasters to add your website to Google Search Console. As your website is already linked to Google Analytics, you can start using the Search Console without any need of verification process.
Don’t Miss To Check the Following Things after Post-Launch
- Test Usability
I am sure you know that the ultimate way to achieve your business goal is to keep your customer happy. Usability is one such essential SEO factor that helps to keep your visitor happy. To title the user experience GREAT you need to make sure that the site is easy to navigate and the customer finds every required information easily.
So how can you do that? Well you can check the usability by yourself or ask your friends. Along with these ensure that there aren’t any extra steps in checkout process.
- Check Site’s Speed
Website speed is an essential ranking factor in these 4G world. A moment your site loses the speed is the moment you may lose thousands of potential clients. Hence don’t forget to check your site’s speed and improve the loading times. Google provides you a Page Speed Insight tool to check the loading time for each web page. In case the speed is less than 90, the website demands to make some changes like optimizing and compressing images or any loading scripts.
- Check Mobile Website
In this mobile generated 21st era, it is highly essential to have your site properly working on all devices including tablets, desktops and smart phones. Google now considers mobile-friendliness an important ranking factor and thus this implies that now you need your site to be mobile ready without any issues.
To conclude, we must advise you to remain consistent in your approach to create content, post across channels, engage with audience and boost your search ranks over time.
Mr. Krunal Prajapati is a digital marketer that specializes into innovative SEO strategizing and works at Metizsoft Solutions. He is also passionate about blogging that covers Organic SEO Services Social media marketing, internet marketing & content marketing. Professionally, he has 5 years of experience in the digital marketing industry and has worked for the leading brands across the globe. You can follow him on twitter.