An insight on the changing face of Ethnic and Traditional wear market in India.Priya Sah
Living in 21st century with world developing and adopting corporate and western culture,one will think that market for ethnic wear will have been affected badly but surprisingly this is not the case.
Ethnic wear is now preferred choice of Indian Women as it’s a reflection of our rich culture and heritage. Ethnic wear is available in a variety of designs ,weaves ,fibres, colours ,patterns , finishes, embroidery work and material in clothing.Saree,Salwar Kameez,Kurtis,Lehenga Choli,Suits are capable of enhancing feminine appeal of women.
Intrusion of western market has only raised the demand for traditional ethnic fashion by an astounding rate. When it comes to India, we contribute largely to ethnic retailing market. Women ethnic wear is holding the largest share in traditional ethnic market estimating about Rs. 50,000 billion in 2010.The fashion burst and people’s readiness to buy latest trending clothes has provided a huge boost to online marketing.
Nowadays ,our life has been made easier with Internet providing everything at one click.This has been the stepping stone for expanse of online shopping in our lives.
The entry of brands infused a fresh approach into ethnic wear and there is a lot of Liveliness' in this segment.Brands like Biba,Craftsvilla,Voonik,Mirraw has made their mark in Online Ethnic wear stores for offering wide variety of options of designers across all over India.Apart from these booming names,one name Uttamvastra has made its presence known by entering the Indian Women Ethnic wear Industry with a different concept.Other than being a rising trusted online site for women ethnic wear ,it also is India’s largest wholesale marketplace with its own products and warehouse inventory of its own.Also offering good quality at lowest rates has earned Uttamvastra a place in people’s mind and trust of reliable services and customer satisfaction. It also has its product franchisee given to renowned Online Shopping sites like Amazon, Flipkart,Snapdeal and many more.
As India is a country with rich culture and traditions(some of them still undiscovered), it’s safe to assume that the demand for Ethnic wear won’t be going down any time soon. Added with this, celebrities preferring traditional wear has expanded the scope of ethnic market to an unbelievable edge giving people and businessmen of our country boost to turn towards traditional wear.Looking at increasing share of ethnic retail in Indian apparel market to an extent of 75% recently has just proved the fact that ‘Tradition never goes out of Fashion’.