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Zero to Launch – My Experience

The Women Startup Program, NSRCEL, IIMB & Goldman Sachs

Zero to Launch – My Experience

Sunday March 12, 2017,

4 min Read

Before I start this article I would like to state – “Your entrepreneurial journey is needed. The world needs it.”

I have gone through the Top 50 Women startup program by NSRCEL, IIMB. This article is going to give the insights of the 3 weeks bootcamp which I have gone through. Sharing my experiences with the world, it is going to help the first time entrepreneurs – about the management aspects of business.

Graduation Day at IIMB of Women Entrepreneurs

Graduation Day at IIMB of Women Entrepreneurs

The program has taught me the steps and principles of the startup world. Together, these steps and principles make up a ‘roadmap’ for finding the optimum path from point A to point B – from the very beginning of the start-up process to a sustainable launch.

What, exactly, is point A? – Is it the ‘Idea’ to do a business that stuck to our mind? No, it is the ‘DECISION’ to do the startup and drop everything. ‘DoYourVenture’ – online course by IIMBx was the point A in my startup journey. Every journey starts with a Decision to begin.

Once I have decided, that I want to start my own business, I am at point A – a stage that is potentially life-changing.

During the course some of the professors who taught us were

- Suresh Bhagavatula- An assistant professor of entrepreneurship and chairperson at NSRCEL, IIMB

- Nagaraja Prakasam- Angel investor, invested in 16 startups and seen three exits.

- Bringi Dev- Adjunct professor of Business Communication at IIMB.

First case study which was presented was that of saumil majumdar- how his first startup- QSupport took off, his process of analyzing that international software business was a supply constrained business and not demand constrained business, the gap in the market was well analyzed by him. His business kicked off very well with the above said qualities and with the help of his connects by the end of 2002 saumil sat wondering if he should move on or not.

Many such case studies were presented and discussed in detail. One such case study was that of Abha chauhan. Her venture PCC in Vizag came into existence in 2002 but she has been involved with other players for 14 years then. She also came at the crossroad now. Should she choose to franchise and grow big or should she choose to remain at the ground level and maintain a personal touch to her venture.

Big question that come in front of successful entrepreneurs is want next…

Abstract of ‘Barriers and Gateways to communication- Carl. R Rogers and F.J.Roethlisberger

The greatest barrier to effective communication is the tendency to evaluate what another person is saying and therefore to misunderstand or to not really “hear”. Checking the natural tendency to

judge yields a better understanding of the person with whom you are communicating. A better understanding of the other person’s point of view in turn helps you communicate better.

Abstract of ‘Listening to People’- Ralph G Nichols and Leonard A. Stevens

Upward communication is the communication in which the message gets relayed from one person to another at last reaching the top management. This seldom works because the chain is full of bad listeners. Listening is the only phase of human relations, only one aspect of the administrator’s job, by itself it will solve no major problems. Yet the past experience of many executives and organizations leaves no doubt that better listening can lead to a reduction of the human frictions which beset many businesses today.

On Cofounders equation and importance in a startup I would like to put forward this question

What your take on the two steves as Cofounders?

I would like to conclude with this and would like to write more on what was taught on communication part. More on negotiation and communication coming in the next articles… stay tuned

My Women Entrepreneur Group at IIMB

My Women Entrepreneur Group at IIMB

PS: Find Good Reads here:

* Steve Jobs by Walter Isaacson

* The everything store - Jeff Bezos and the age of Amazon by Brad Stone

* Enchantment - Guy Kawasaki

* Delivering happiness - Tony Hsieh

* Business Model Generation - Alexander Osterwalder (Strategyzer)

* Value Proposition Design - Alexander Osterwalder (Strategyzer)

* Art of the Start - Guy Kawasaki

Other Suggested books:

* The Founder's Dilemma - Noam Wasserman

* Give and Take - Adam Grant

* Future Shock - Alvin Toffler

* The hard thing about hard things - Ben Horowitz

* The design of everyday things - Don Norman

* The Lean Startup - Eric Ries

* Zero to one - Peter Theil

* Getting to Yes - Roger Fisher

* Getting past No - William Ury

* Dealers of Lighting - Michael Hiltzik