Latest trends in digital marketing
1. Mobile is the Way to Go
How much time does an average American adult (18+) spend on their . phone every day?
2 hours, 51 minutes.
Takeaway: Your potential customers are spending a lot of time on their mobile phones. So, implement a mobile strategy that engages your prospects and customers. Don’t just stop at a mobile website; make sure your brand messages reach your prospects and customers through various mobile-centric communication channels.
2. Start Making Branded Videos
On an average, people spend 1.5 hours a day, watching videos
15% people watch 3 hours of video per day
72% of people prefer using videos to know more about a product/service
76% of marketers believe videos helped improve their sales
Takeaway: Videos have the power to improve user understanding of your products/services, drive more brand engagement and visibility for your business. Video marketing is a trend you can’t afford not to implement!
3. Integrate Virtual Reality (VR) to Enhance Digital Marketing Strategy
53% consumers are more likely to buy from brands that use VR than from one that doesn’t
71% of consumers believe a brand using VR is modern and forward-thinking
Takeaway: It’s time to enhance your marketing efforts with virtual reality. This is the future of digital marketing and allows you to offer immersive marketing experiences to your customers. This allows them to fall in love with your product/services.
4. Multi-Platform Social Approach Works Best
Monthly Active Users of Facebook — 2.20 billion
Monthly Active Users of Instagram — 800 million
Monthly Active Users of Pinterest — 200 million
Monthly Active Users on Reddit — 330 million +
Monthly Active Users on Twitter: 336 million
Monthly Logged-in Users on YouTube: 1.8 billion
Takeaway: Don’t stick to a particular social platform to share your brand messaging. Your audience could be using a variety of platforms to connect with brands and look for products/services information. You will be missing a trick if you don’t have a multi-platform digital marketing strategy in place.
5. Leverage Reviews
97% consumers depend on customer reviews to make a buying decision
50% of adults over 50 regularly check online reviews before making a new purchase
Takeaway: Start making reviews an important part of your digital marketing strategy. The number of reviews you have is an important ranking factor. So, make good use of Google reviews, Facebook reviews, Yelp reviews and more to get more sales for your business.
Don’t expect major upheavals in digital marketing in 2018. However, marketers will become even more competitive and begin using the latest technologies to make sure their business’s voice is heard over its competitors’. So, fasten your seat belts and have your eyes on the ball, always!