Latest trends in digital marketing

    How Digital marketing will evolve in 2018 ? Here are some snippets with statistics

    23rd May 2018
    • +0
    Share on
    close
    • +0
    Share on
    close
    Share on
    close
    Digital Marketing Trends - 2018

    Digital Marketing Trends - 2018

    1. Mobile is the Way to Go

    How much time does an average American adult (18+) spend on their . phone every day? 

    2 hours, 51 minutes.

    Takeaway: Your potential customers are spending a lot of time on their mobile phones. So, implement a mobile strategy that engages your prospects and customers. Don’t just stop at a mobile website; make sure your brand messages reach your prospects and customers through various mobile-centric communication channels.

    2. Start Making Branded Videos

    On an average, people spend 1.5 hours a day, watching videos

    15% people watch 3 hours of video per day

    72% of people prefer using videos to know more about a product/service

    76% of marketers believe videos helped improve their sales

    Takeaway: Videos have the power to improve user understanding of your products/services, drive more brand engagement and visibility for your business. Video marketing is a trend you can’t afford not to implement!

    3. Integrate Virtual Reality (VR) to Enhance Digital Marketing Strategy

    53% consumers are more likely to buy from brands that use VR than from one that doesn’t

    71% of consumers believe a brand using VR is modern and forward-thinking

    Takeaway: It’s time to enhance your marketing efforts with virtual reality. This is the future of digital marketing and allows you to offer immersive marketing experiences to your customers. This allows them to fall in love with your product/services.

    4. Multi-Platform Social Approach Works Best

    Monthly Active Users of Facebook — 2.20 billion

    Monthly Active Users of Instagram — 800 million

    Monthly Active Users of Pinterest — 200 million

    Monthly Active Users on Reddit — 330 million +

    Monthly Active Users on Twitter: 336 million

    Monthly Logged-in Users on YouTube: 1.8 billion

    Takeaway: Don’t stick to a particular social platform to share your brand messaging. Your audience could be using a variety of platforms to connect with brands and look for products/services information. You will be missing a trick if you don’t have a multi-platform digital marketing strategy in place.

     5. Leverage Reviews

    97% consumers depend on customer reviews to make a buying decision

    50% of adults over 50 regularly check online reviews before making a new purchase

    Takeaway: Start making reviews an important part of your digital marketing strategy. The number of reviews you have is an important ranking factor. So, make good use of Google reviews, Facebook reviews, Yelp reviews and more to get more sales for your business.

    To Conclude: 

    Don’t expect major upheavals in digital marketing in 2018. However, marketers will become even more competitive and begin using the latest technologies to make sure their business’s voice is heard over its competitors’. So, fasten your seat belts and have your eyes on the ball, always!

    • +0
    Share on
    close
    • +0
    Share on
    close
    Share on
    close
    This is a YourStory community post, written by one of our readers.The images and content in this post belong to their respective owners. If you feel that any content posted here is a violation of your copyright, please write to us at mystory@yourstory.com and we will take it down. There has been no commercial exchange by YourStory for the publication of this article.
    Report an issue
    Authors

    Related Tags