India is a land of foodies and hence the competition in the food tech start ups is fierce. Given this scenario both mobile and desktop web form critical part of user acquisition and engagement strategy.
FreshMenu, an online platform that enables users to order food and receive delivery service, wanted to grow not only by acquiring new customers, but also in building a loyal engaged customer base and drive repeat transactions.
Freshmenu implemented iZooto's web push notification and sent customized notifications according to geo location. The timely nature of web push also made sure that the users are able to repond and order swiftly. Within 4 months of adoption, they acquired over 125K loyal subscribers and also got an average of 17% growth in visits week on week.
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