Some years back, it was the Yellow pages that people used to go if they needed information about a business. Back then, it was nice to have a business website but it wasn’t that important. People would just get your number or address to contact you.
Times have changed. Your website is the first thing someone would look up on the internet if they need your product or service. Almost every small business nowadays has a website and it is important that you have one, to be in the competition.
If you don’t have a website, people are more likely to go for the businesses that have a website. Having a website has become a minimum standard now and it plays a very important role in your business.
Your website should stand out from other websites. If someone found your website from Google or any other search engines, they must have checked out your competitors too. You should create a website that makes your visitors choose you over your top competitors. A website creates an impression of your website.
Your website must contain information about everything you do or everything you offer. A normal visitor should feel convenient enough to check out your website’s inner pages. What you put on your website is highly important too.
You can place a contact form or call button so that your visitors can get in touch with you and inquire about your product or service. Say you own a hospital or theatre, you can add options to pre-book a consultation or ticket. If you are conducting an event, you can add an option for the user to register for the event from your website.
There are a million possibilities to grow your business online with a well-designed website.
Some common reasons people will visit your website:
• To find your contact number
• To contact you through email
• To compare your products with your competitors
• To find your geographical location
• To know more about your business
• To find answers
More than half of the internet users nowadays browse through their smartphones or tablets and it is important that you have a mobile-friendly website. If your website is not performing well on mobile devices, it is going to leave a bad impression about your business in the users.
Also, if your website is not mobile friendly, your chances for ranking top of the search engines will go down. Mobile friendliness is a great ranking factor in Google.
People are less likely to check out your inner pages if your website takes too much of their time. Everyone is busy and a slow loading website may be the last thing they would tolerate.
Creatively designed websites will leave a good impression for a first time visitor. There are millions of websites on the internet now and if you want your website to stand out from them, design a good one.
Visitors should find it easy to navigate through your pages or they may not even check your services or products. Make sure that you put menus and internal links from the visitor’s point of view.
Website building costs
It doesn’t cost a fortune to build a website. If you think about the income that a website could bring to you, the costs are not really a factor to be considered. You can either design your website your website yourself or hire some professional web design companies to design your website for you.
People are heavily influenced by what they see online and it is of prime importance to have a website that represents your business.
About the author
Web India Solutions
Web India Solutions is a Cochin based web design company focused in web development and digital marketing services. Founded in 2007, our company has come a long way in ten years. We offer our clients an integrated package of web design, eCommerce, branding and online marketing.