It’s 2019, a whole new year with a whole lot of changes in your personal and your professional life.Julia Morison
It’s 2019, a whole new year with a whole lot of changes in your personal and your professional life. But that’s not it, in fact, with the changing year, the digital world has changed too and now if you make some extensive research, you’ll see that there are new digital marketing trends that have emerged this year. Yes, you read it right! The digital marketing trends aren’t the same as they used to be in the year 2018 and 2019 now has some more interesting stuff for us than we could ever imagine.
Speaking of digital marketing, if you are new to the online business world then you need to understand one important thing that your content is always going to be the number 1 thing that will matter. Literally when we say that your content can make or break your business, we mean it and even if you ask some experienced person, you will probably hear the same thing that, your content is your king!
It wouldn’t be wrong to say that the one thing that didn’t change over the past few years is the importance and value of content. No matter what business you run online, no matter how good your web design is, if your content isn’t doing justice to your services and to your products then ultimately, sooner or later, you will face failure.
There surely was a time when people used clickbait to increase their website’s traffic but now Google has grown smarter and even your average consumer is smart enough that he will not fall a victim to this foolish technique of yours. Now is the time when people want to see original content. The audience out there is hungry for unique, engaging and interesting content and that’s exactly what you need to provide them.
Here are some of the biggest content marketing trends that will dominate the year 2019. Note these trends down because sooner or later, you are going to need them to make your business stand out!
1-Authenticity And Value Marketing
2019 is the year when your audience and the search engines will embrace authenticity, value and uniqueness. Not to sound rude but if your content cannot be the voice for your brand or if your content cannot convey the purpose of your brand to your audience then you might as well not create it in the first place. Especially of you are running an ecommerce store and if you want your sales to skyrocket then you’ve got to pay attention to your content and make sure that it’s authentic so that people can buy your stuff. Moreover, speaking of authenticity, your content marketing plan needs to promise transparency too because according to research, 96% of the consumers say that they will always remain loyal to a brand that promises transparency. Long story short, you need to incorporate value marketing in your content marketing plan.
2-Use Your Content For Interaction
There was a time when people didn’t pay much heed to personalization and interactivity etc but now people have a lot of time to read your content and search for that one personalized touch that helps them in making a purchase decision. Yes, you read it quite right! You now have to make sure that your content is relevant to your audience and to your brand too. Moreover, you need to initiate some sort of curiosity among people via your content. In a nutshell, you just have to promote interaction between you and your audience with the help of your content. For example, you can start a discussion with your customers about their latest experience with your brand or something similar that just makes both the parties interact in the most effective way.
3-Use Of Influencers
Influence marketing is trending at the moment and chances are that this trend will dominate the year 2019 in the upcoming months. Now, there’s this misconception about influence marketing among people and they are under great pressure to contact different extremely famous influencers like the Kardashians just to promote their business. Well, guess what? Influence marketing isn’t only about hiring the most famous or the most expensive influencers possible, in fact, you can even use a local influencer or someone who is considered to be a leader in your niche. These influencers can surely level up the game of your business for you but don’t get under too much pressure and just do what’s possible within your range.
Know that if you shy away from getting feedbacks from your clients then you are making a one big mistake. This year another content marketing trend is getting feedbacks, interacting with you customers to know their likes and dislikes. You see a feedback isn’t only intended to be negative, in fact, people nowadays like to leave positive reviews too which can be a great motivation for you. So, do follow this trend and try to initiate a conversation or discussion with your customers that somehow you get feedbacks for the work you do and for the services you offer.
These are the few biggest possible content marketing trends that are going to dominate the year 2019. So, make sure to follow these trends from now on and stay constant with your efforts. There’s no doubt in the fact that content marketing and digital marketing on the whole can be a one daunting task but if you decide to stay constant with your efforts and if you really really stay motivated all the time then know that you will soon land on a good position in the online world.