Disclaimer: This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here reflect that of the author and not of YourStory.

    WhatsApp new “Status” Feature and what it could mean to SnapChat

    By Ronak Biyani|24th Feb 2017
    WhatsApp added new feature to "Status" that makes video & GIF's sharing possible. This updates, undoubtedly, takes inspiration from SnapChat's "Story" rolled our approximately three years ago.
    Clap Icon0 claps
    • +0
      Clap Icon
    Share on
    close
    Clap Icon0 claps
    • +0
      Clap Icon
    Share on
    close
    Share on
    close
    WhatsApp's new

    WhatsApp's new

    WhatsApp "Status" feature saw a major update & is rolled out today for all users globally that allows users to share photo, video, GIFs overlaid with emoji, drawings and captions (text) that will be visible to your contacts for next 24 hours. With better privacy control, you can even customize as to who can see the status updates with options like “my contacts”, “contacts except…” and “ only share with…”

    This is for the first time that WhatsApp has made radical changes in app syncing it in line with Facebook where that updates are available as news-feeds – and this could eventually create way for advertising. This update surely opens doors to for unobtrusive advertising. The update sound similar to its rival SnapChat’s Story that was rolled out approximately 3 years ago.

    This move isn’t too surprising since the Facebook-owned other app Instagram also have similar update “Stories” last summer. Instagram did amaze its users with this super-cool updates and now WhatsApp joined the league. This move from WhatsApp could trouble the SnapChat’s parent company, Snap that is about to go public. Snapchat has close to 160 million user and is popular in North America. WhatsApp have a huge base of approximately 1.2 billion majorly from Europe and Asia. Hence, this move from WhatsApp could mean a huge blow to SnapChat’s global traction.

    How it actually affects SnapChat is a matter that will unfold in future. As of now, WhatsApp has surely rolled out a future in line with making WhatsApp a truly Social Networking App.

    Get access to select LIVE keynotes and exhibits at TechSparks 2020. In the 11th edition of TechSparks, we bring you best from the startup world to help you scale & succeed. Register now! #TechSparksFromHome

    Clap Icon0 Shares
    • +0
      Clap Icon
    Share on
    close
    Clap Icon0 Shares
    • +0
      Clap Icon
    Share on
    close
    Share on
    close