5 ways to master your business presentation
The prospect of presenting the business presentation fills some people with anxiety while others noticed relishing the experience. However, presenting your work is vital in your professional life especially for researchers and academics. Presentations are indeed a great way speaking to people in an interesting way about your branch of study. It makes you gather ideas to push forward your projects and also to establish valuable personal links.
Learn 5 effective tips to master your Business Presentation:
1. Know the requirement of your audience:
It’s the first and most important factor of presenting the work, is to know that what your audience members are looking for. If you can seriously give them what they want then you’ll be on top in providing a successful presentation. While preparing your presentation, keep the audience in your mind.
What’s the level of expertise and knowledge your audience & you have in common?
By recognizing the level of your audience, you are more capable of providing an appropriate amount of details and explanations. For instance, it would be easy to decide whether particular jargon and technical terms are suitable to use and how much explanation is required to make the audience understand your work.
Going ahead with managing acronyms and abbreviations will be easy. For example, SEO, SEM, PPC, AR, CLV, CMS, CPA, CPC, CPL, CPM, CRM, CRO, CTA, CTR, and CX, etc. might be fine to use without any need of explaining the definition for a room full of digital marketers. But you may need to explain these terms to people associated with farming or medical field. When you know the field of your audience, it’s easy to create a presentation.
2. A clear & logical structure is essential to win:
Next, you need is to think about developing a clear and logical structure that can help your audience understand the presentation. If you are going to talk about a case study, then give it a beginning, middle and in the last - an end.
To begin, providing a brief overview of your presentation can be helpful to your audience follow the designed structure. Then while doing the intro part, get everyone set on the same page (i.e. offer them a shared reference point) by providing them a succinct background to your work.
Never swamp them with details but offer enough them what can make them understand about your research and its importance. By making a clear foundation of your research in the intro part, your audience should be better at following the details you are displaying or telling.
In the major portion of your presentation, speak about your work, what you’ve done, why you did and what your chief findings were. It’s like some methods and results section of a particular manuscript. Maintain a clear focus on the important thing; don’t let yourself fell into the trap of feeling where you feel like presenting every single thing you did.
Main result to take-home-message:
Ultimately summarize the outcome of your presentation and discuss its meaning. It’s the stage where you can give your audience a strong take-home message and leave a great lasting impression. While crafting the message, think yourself what would be that take-home-message you want to design for the audience.
Thinking about the duration of each section? Well, remember one thing, grabbing the attention of the audience for a long time isn't possible as most of the people generally wane after 15-20 minutes; so make sure no longer talks. Switching to the new section after a particular time is good to re-engage people's interest.
3. It’s high time to prepare visual materials:
Visual materials play a significant role in making you're presenting amazing and interesting. Grab the attention of your audience with attractive and useful visual materials such as Fishbone diagrams, flowcharts, mind maps, SWOT analysis, starbursting, concept maps, graphs, pies and affinity diagrams. Use the visual materials for persuasion. A good slide with different types of visual materials allows you to speak confidently to the members of your audience. It also shortens your speech by saying thousands of words through tempting and clear materials.
The visual support sometimes becomes the right-hand of your presentation so don't forget to include them. Always use clean texts in it. Also, adapt to darker-colored text on lighter-colored backgrounds. Offer data and figures instead of long sentences to describe the work/ product.
Ideally, the slides should come up with relevant visual aids such as microscope images, diagrams and different type of flowcharts.
4. Speak now in a spoken language, not in written style:
Everyone is quite aware of the fact that the style of spoken language is utterly different from that of written language. So while preparing your script, make sure to write the phrases into that of strongly spoken phrases. The written styles formal way of writing and possess complex vocabulary along with grammatical structures. While in a spoken way it's completely different.
5. The final step is to practice:
Public speaking is an essential part of presentations that most people get anxious about. Although you may not be able to control your nerves completely yet a good presentation and your practice will boost you with some confidence. Interestingly, most of the good speakers, do a lot of preparation before going to the stage.
Once you’re done with your scripts, you’re all set to practice that. Prepare yourself for your ultimate presentation where you can set marks. Use of clear and clean words, phrases and little-bit humour to get 10 out of 10.