Competing in a market, which is dominated by the diverse mobile technology, requires a great deal of a marketing vision. Especially where the consumers wouldn't think twice about changing their options. Myriads of a company have adopted the mobile platform to launch their respective products and businesses.
It requires a great amount of research before diving into this technological conundrum. Do you have the required knowledge about mobile application and web application?
Don’t worry we are here to help you choose the best way to deal with your business.
In this article, I have described the advantages and disadvantages of developing the mobile apps for business So that you can decide for yourself before testing the water.
Firstly, we will discuss the advantages of mobile apps for the business.
Advantages of Mobile app development for business
Nowadays, customer’s service is a not only face to face communication between smiling face associate and customer. Since billions of people have high-powered mobile phones within arms-reach at all times, but the real game-changer in the customer service is mobile apps.
You can decide the ideas to sell your product to your potential customers via this platform easily. Getting an app for mobile will be lucrative for businesses because customers want to purchase their items from their home and leisurely. This way, not only customers but businesses will also get the benefit.
It builds a stronger bond with the customer
One of the biggest tasks of businesses is to make the consumers aware of their brand and make a connection with them, which in turn fosters a trust with the customers.
The more your audience trusts you, the more they will be excited to know about your product. They will commit to your brand. Hence, mobile apps for business can be helpful to your enterprise to present what your brand stands for.
That's why so many businesses across all the major sectors are approaching towards the mobile app development.
More features more customers
App developers wield more control over how a content is displayed and can make the most out of the Smartphone’s features to entertain the users. Which leads to a better engagement of the consumers to an application.
For examples, an app allows the user to use the camera of their phone to take a photo of the customer with the product; or use a GPS location function to offer location-based rewards.
You can generate more revenue
Although it is not cheap to design mobile apps for business, you can always generate a lucrative amount of revenue through mobile apps. Let's say you have a mobile app on a Play store, there are certain apps that ask for some money to download their respective apps. These are paid apps. You can also use freemium version apps, which lets the user download an app without any charge but asks them if they want to upgrade more of the features of the app with some charge. Some of the apps are one time paid; users just have to pay for the first time and then the service is free.
So, by employing these models, the enterprises can make more money and expand their business.
App-store and in-app search
Your mobile apps for business are more likely to be found in a play store or through other branded apps.
App store listing also appears as separate entries on a google search ranking, allowing more people to see your business.
In-app searches also provide substantial results. People are more likely to find an app through the other branded app.
Security for your customers
Mobile applications go through a strict approval system before they are placed on the app store.
This assures customers that their data is secure, and their smartphone is not subject to any malware or viruses if they download your app from the app store.
Disadvantages of mobile app development for business
Steep pricing of developing an app
Developing a mobile application takes a lot of time and money because the developers have to make it for all the platform (i.e Android or iOS). Unlike web development, you have to hire a separate team to develop mobile apps for business for both the platforms to develop the same applications.
If your business can’t afford to have a mobile application, then it is better to have an optimized version of a website instead!
While developing an app for iOS or Android, the developers have to think about different screen sizes across all the platforms. Moreover, Android has a different version of operating system running in the market, so making an app for all the version is costly and time-consuming.
It’s not done here, they must be able to secure an approval from the app store before it becomes available for download. Therefore, to develop mobile apps for business needs a complex development process.
Now that the stage is set; Your app is in the app store for the download, but what about the maintenance?
Your mobile app requires a time to time update especially for the critical ones such as repairing security vulnerabilities or to ensure the compatibility with the newly released OS of a different platforms.
Not providing the updates may result in your app's malfunction or to be rendered unusable when a customer updates his phone to the new OS.
Since the code can’t be reusable to all the devices, part of the code has to be re-written for the mobile apps for business.
Shared profit with an app store
If you are considering your app for generating revenue using in-app purchases, paid app, or via purchasing of the service, your some amount of the share is cut by the app store.
The requirement of more marketing
You will have to still promote your app to get your previous customers attracted and the new customers to download your app.
Sometimes standard website SEO may not work; you need to update your marketing collateral online and in print. In addition, some businesses organize an on-ground event for marketing the app.
You need to think about the app store optimization with a whole new set of tools, that you can use for promoting your app.
Mobile apps may give an engaging user experience to a customer, but they can get bored with the same application if not updated regularly or else they find some alternatives.
The badly made application can harm your customer's faith and can also affect your company reputation. Therefore, always hire reputed mobile development company if you are willing to make one.
Ask these questions before investing in a mobile app for your business.
- Can it fix the problem of your customer may have in a mobile website that can’t be solved by just fixing the website?
- Can your app offer better performance than existing identical apps?
- Will you be able to handle the maintenance, which comes after developing an app?
- Is there any market for your app, which can give you a healthy return?
You can also have a survey, asking your loyal customer to give an honest review of your application. This may also help you to find the inclinations of your customers.
To recapitulate, having a mobile app is extremely important for your business and sales but the different aspects of the mobile app development cannot be overlooked. You have to consider the above-mentioned guidelines for developing your mobile app.
If you want to build a mobile application for your business, then you should hire an established mobile app development company