In engineering and business, the Product Development refers to the complete process of introducing a new product in the market. This would include all the steps right from conceptualization to the launching of the product in the market and subsequent maintenance. In recent year’s product development have become more efficient and common.
The main reasons for the recent boom in successful product development could be attributed to the fact that more technical skills and knowledge are readily available and are fully used by the best web development companies.On the other hand, there are many startups in product development which fail to hit the market or fail to survive in the global competition. For any product to be successful there are few precautionary measures that could be taken to ensure that the valuable time and money spent on product development do not go in vain. The tips to learn for successful development of a product may not be hard bound boundaries within which one has to function but they do give a framework functioning within which one can ensure the success of a product :
1. Idea Generation
The concept of developing a new product or a renewed version of a product can be generated from within the organization or from outside the organization based on market surveys, customer feedbacks or even after consulting professional developers. Putting the idea within a framework takes time and ingenuity on part of the owner of the idea. It should be kept in mind that any new product should be able to relate to the needs of the customer, relieve some areas of friction in their functioning or give a much better option of getting the end result.
Analyzing the feasibility of the ideas is the next key step. The markets are surveyed to study the possible competitors, demand in the market and supply chain efficiency. Technical experts need to be consulted to check the feasibility of the product. If the product is software related then software product development company would be able to decide the technical practicality of the product The cost and time factors are looked into. Keeping an overview of all aspects the proposed product is screened for approval for development.
3. Concept Development
The chosen product is analyzed for its usefulness to the real customer. Various teams are formed right from design, production, marketing, purchasing and finance, all under a production manager or head to supervise and coordinate between all teams. Based on the competitors in the market, the usefulness of the product to the real user is studied. A list of potential buyers is drawn on this basis and weighed against the tentative cost of production.
4. Marketing Development
Getting a product from the manufacturing unit to the hands of a targeted customer requires knowledge and skilled marketing techniques, more so if the product is new and needs to establish its usefulness and dependency in the market. Best web development companies can give a global social selling platform to your product. The marketing management team can be consulted to use techniques like beta testing, focus groups and metrics to predict the status of the product in the market.
5. Business Analysis
Once the product passes all the above tests then a business analysis team could survey the long term feasibility of the product. It would keep the actual cost of production and maintenance (including a customer support system or help desk). Again a comparative study of competitive products already established in market needs to be made. A custom software development company would be able to predict the cost of production and farther maintenance of a new software product. All predictions would be applicable within a definite time frame of production.
6. Product Development
Before sailing in real production, a few strong prototypes are developed. A software product development company may be required to build the necessary software for the development of prototypes. These prototypes are put under real use by select customers. The success of the prototypes is judged by customer feedback. Any glitches reported are removed and any changes required are incorporated at this stage.
7. Test Marketing
Once the product has undergone the necessary changes it would be ready for marketing. It’s best to focus on a slower, manageable scale at the initial step and keep studying the market reaction. There is still an opportunity to be a little flexible and adaptable to customer demand. A few requirements in production or supply chain or in customer support can still be adopted or rectified, more so if it is related to a custom software development company.
Keep comparing the expected outcome with the observed results. Only if the latter outnumbers the expected results, are you ready to move into a full-fledged production? A word of caution here would be on trying to go beyond a limit of perfecting the product. Keep a tag on your timeline. The markets are volatile, constantly changing. If you wait too long for the launch of the product it may lose its potential requirement in no time and may not be marketable at all. You only end up spending time and resources with an abandoned product.
8. Marketing and development
Once the market evaluation shows that the product is in demand you could bring in the full production and put the supply chain in business operation. All that is needed now is constant supervision and continuous feedback to incorporate any farther developments from time to keep at par with the growing competition. Get the services of a web development company to have a web site for the product. No large scale production company can do something without an online business strategy in the global market nowadays. Have a full-fledged web launch and hit the sky limits.
Successful product development is a complex process. The needs of the target clientele can be met with coordinated teamwork and a best web development company. Developing a project that is highly desirable by a large audience requires meticulous planning and execution. Keeping the above tips would help towards the success of product development but one has to be far-sighted in strategic planning with an open mind and flexible in approach at all times.
Tarun Nagar is the Founder & CEO of Dev Technosys, a global ranking Web and Mobile Application Development Company. With 10+ years of experience of enabling then Startups which are now global leaders with creative solutions, he is differentiated by out-of-the-box IT solutions throughout the domain. He is known for his visionary qualities and adaptability for technology and trends, passionate as he is he is in every aspect dedicated to making IT simple, accessible and approachable for business enterprises.