Video Marketing is now trending nowadays and many companies are now using to promote their brand, it adds a value and hike engagement level with the users. Even, many consumers are now interacting with videos more to check out the specifications about the products.
As the visualization increases, the power of video marketing achieves an exceptional growth to grab the user’s attention than plain text or images. It will describe your products with the real-time video.
If your content marketing strategy doesn’t include video to explain the brand then you might be away from the competition.
Research says, more than 64% of users take the desired action after watching a video online even add a video on the landing page can increase conversions by 80%. Another research also explained that after adding a video, it increases the real estate inquiries by 403%.
Multiple types of Video Marketing include:
The Conversions of Video Marketing
Different research proves that video marketing is the important aspects to promote the brand or products. Here are some of the research and facts that explain the importance of video marketing.
Tactics To Use Video In your Marketing Strategy
Above stats and facts prove that video marketing is the effective way of marketing. Now, this is the time to know how you can use video in your marketing campaign to drives better results.
Social Media is the platform where every content can viral to millions of users in just one second. With the using of multiple social media platforms, people share their insights and videos even brands are also the part of this journey.
Visual content can drives better engagement with the audience as I already said that above. A relevant video in your blog post can improve the way of providing knowledge to the users and boost your site traffic too.
As the UI and UX are gaining the momentum, providing relevant videos in your website are also the part of achieving high-rankings on SERPs. Including a video in your landing page can improve the conversion rates by 80%.