"I am willing to sell this but why would anyone buy? What do they know about this product? How can it be appealing to someone?"
Advertisement. A very word which defines the base of an economy. To sell one's product, one must be smart. Advertisement is promotion of products to attract consumers, to attract buyers. To bloom a desire in someone when there's an unawareness to what one might need. It's a medium through which cognizance flows to what the world can offer for a leisure in life. Advertisement is not just how you gain buyers. It's how you make people aware. What you advertise is what you deliver to the mass of the world.
"Well advertisements are literally everywhere, but recently I stumbled upon a night cream ad which made me feel attacked on being a much darker complexion. Is it very necessary to promote things like that?"
Advertisement is what you make people aware of, how you change one's perception to how you create or fill their minds with what's new. Not realising how much power advertisement gives you, people often not only flow negative perceptions but also give out untrue messages that may comprehend or hurt one's feelings. An ad, wherever it may be published shouldn't sound hurtful or may create an opposition to one's intellectualism.
Definitely catching the hang of how to perfectly ad your liking is quite difficult. Other than being able to advertise something deemed applicable, very attractively or appealingly may it draw attention to the point. What one must keep in mind while advertising is to make it presentable and something which mustn't require much time to get the idea of what's being delivered.
"Often I see ads being delivered through different types of communication, I have also been able to observe that the same product takes different ads depending on the source of media used."
Advertisement comes in many ways. You can't put a same ad on a billboard and on the internet. Internet advertising to outdoor, it depends on how much time a person has to engage himself in the ad. If someone is walking along the road, he would prefer seeing more pictures to easily get the catch of what it wants to convey but when the same person goes on the internet, he would may prefer details, reviews or even ratings. The television ads which are quite indulging too, one may tend to pay more heed to what's shown up on the television with music effects, scripting dialogues and also some great visuality and creativity.
Outdoor ads have been something very easy to catch or very easy to get the hang of it. You may have seen outdoor advertising through billboards, posters up on bus stands, announcements through a loud horn and even the distribution of pamphlets is seen as outdoor advertisement. One should keep in mind when putting flyers, posters, boards up that everybody outside is in a rush, always in a hurry. Being able to demonstrate what one want couldn't be fully delivered but one needs to acknowledge the awareness of what one wants to put on. People passing through cars glancing at billboards, shopping in a crowded place listening to air horns, receiving flyers through a fellowship, even walking down looking at buses painted up in posters, posters on walls, on bus stands, on buildings. These may be places to put the ad on, but what displays on the ad matters the most. First is the colour. Colours like yellow, red, white are attractive colours that means peoples' eyes would go along in the direction of the ad. Choosing a light base colour would give one an advantage to appeal to the crowd. The size is also one thing. If one may, always go with a bigger size which makes half of the attention seized on footpaths or roads. Also, the details mentioned on the ad shouldn't appear so clumsy. One small punch line with a nice photograph of what it is, the ad is about is enough. Giving out the same posters' flyers comes up with the idea of a very firm ad of an instrument who's equally confident about their products.
Often the crowds when asked what really attracts them to look up and observe, they often prefer something attentive to what it is about, which doesn't take up much time to find what it really wants you to comprehend. So, a yellow much bigger billboard, a punch line and a side photograph and everything plain is the very key to mastering outdoor advertising.
Internet advertisements are very communicative and don't take up much time to put. Advertising through the internet generally means going on social media and set up an interactive ad which would be eligible for comments and feedback. One may also put up blogs or websites on the very basis of what they want to exude to the public.
"Internet is something where the smart people hang out."
This doesn't follow the idea of a mass of smart world only existing on a social platform, it simply would want to fathom that on the internet, everybody is a critic. So, the advertisements should be very particular on how not to disturb or hurt one's feelings or ideals and it should be very detailed and friendly. One may would like to post the photographs of their interest and describe it briefly and also the description should be very interesting, demonstrating fun and a good day-to-day language used with a friend and writing it on the evocation would help. One may have to be aware of how internet is full of rendition ads and how engaging yours with much detail and beguiling pictures win the hearts of a critic.
Television advertisements are the boss. They are highly watched and observed ads. Television is just not only visuals but videos that make it much more fascinating than the above. The short ad film should be quite interesting, hilarious and not too formal. It should appeal to everyone including those who can't read. Television advertisements put up one's pass time and putting up music, jokes, and a nice photographed video with effects comes with a winning bonus. One, if want to engage a higher level of public's attention, can put up characters that are quite in the fame line to address the ad. Radio ads tend to shift to jokes and nice sound effects.
Advertisement isn't always the very easy job but is chosen by the public to increase their knowledge or awareness. It's a smart way for a large public notice. There's only room for positive ads, no injuring words or visuals are friendly and shouldn't be put up.
"I prefer advertisements a lot, I can't really imagine a world without them or how less social or interactive it would be."
There are many advertising agencies in India helping their clients in product launch, brand awareness, brand consultation, promotion and digital marketing services. You can always avail their services for progressing your business and targeting right kind of audience.