ixigo goes offline with mixigo- a community for travelersJubin Mehta
ixigo.com, a travel planning & search engine has launched a community initiative “mixigo” – an offline mixer for travelers to network and share their travel experiences. The first mixigo was held in Gurgaon at the ixigo office on 26th July 2013, where travel enthusiasts came together to attend the session on ‘How to travel abroad on a shoestring budget’ by Ansoo Gupta, a renowned travel expert and media professional (more about it on this blog).
“ixigo’s vision is to simplify the lives of travelers. We believe that the most trustworthy travel information comes from the experience of other travelers.” said Aloke Bajpai, CEO and Co-founder at ixigo. “mixigo is an effort in this direction and will serve as a platform for travelers to mix, connect and inspire each other to discover great places, explore new destinations and travel smart.”
The first session saw more than 30 participants who attended the session and a few others who joined the conversation over video hangouts. The discussion was followed by an interactive session where people shared their travel experiences.
ixigo plans to take mixigo to travellers across India through mixigo sessions in more cities and plans to get more travel experts onboard its community initiative. This move confirms the hypothesis that any online business in India still in a way needs an offline push to build on the momentum. The personal touch that comes by interacting with real people and especially in an area like travel take the concept a long way.
We had earlier spoken to Aloke on their journey with ixigo and how they’ve sailed through the ups and downs of a startup. This initiative might spark a wave of more offline activity from the growing breed of travel startups in India.