5 Social Media tools every startup ought to consider

By Guest Author|13th Jun 2014
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You have accounts on all major social media sites and now that has started giving you headaches.

Reason: Manual posting has become too tiring and time consuming. Now I would definitely call it living in the Stone Age world of social media? Didn’t someone tell you are living in the year 2014 and not in 2007 that you are still managing your social media accounts manually? Automation in social media Eh? Heard that word before? If not read this article further.


There are host of tools that can help you manage your social media accounts effectively. Here are my 5 personal recommendations:

Bitly :



Ever faced the problem of including link in your tweets? Then bitly is the perfect tool for you it helps you shorten your links along with the ability to track links, bookmark sites and with real-time analytics. So go checkout this FREE tool.

HootSuite :


A monitoring tool it came across that more than 20% of the companies use Hootsuite to manage their social media account. It is referred to as Social Media Management System. Some of the reasons why you should use Hootsuite are as follows:1) Scheduling post on Facebook, Twitter etc

2) Sharing the workload with your team members.

3) Free reports by mail.

4) App directory that has more than 100 applications like Instagram, Reddit etc


TweetDeck :


It is a free software that you can download on your PC or laptop. Tweetdeck helps you to keep your twitter feed organized. It helps you schedule tweets along with automatically updating your other social networking sites.

It also notifies you in case someone has sent you a direct message or when you receive new tweets.

SproutSocial :


A sleek interface along with the ability to offer advanced analytics so that you can visualize important metrics, makes Sproutsocial a social media management tool which cannot be ignored. The feeds tab helps you to view all the activity going from your social media accounts at one place.

Its comprehensive reports also help you gather data from all the accounts and understand the trends of your social media account.


It is a tool which helps you automate email marketing. It has around 600+ Mobile responsive design templates. So the next time someone signs up to your email list you can send him a welcome mail or an automated mail through Aweber.

So what are you waiting for, use the above mentioned tools and manage your social media a lot effectively

About the author:

Dev Dave, is currently working as the Asst Online Marketing Manager at DesiDime.com-India’s largest online shopping community