The fitness market in India is highly fragmented, with a plethora of mom-and-pop gym and fitness centres populating it. But, at the same time, the market is growing rapidly and is expected to touch Rs 250-300 billion in next five years. With the entry of new IT-enabled players, the fitness industry in India has witnessed a dynamic shift over the years.
Being a fitness-conscious person, Pankaj Gupta found it challenging to pursue fitness activities during his travel as a consultant. He noticed the huge gaps in accessibility to fitness centres as well as low utilisation faced by the centres themselves. So to bridge this gap, Pankaj founded Flexipass.
FlexiPass is a subscription-based model. Customers can pay single subscription fee to access hundreds of gyms and studios across NCR and Mumbai as of now. We also pay a handling fee to our partners based on sessions attended.
The company has tied up with more than 400 fitness centres across in NCR and Mumbai, covering a large variety of activities ranging from gyms, crossfit, yoga, various dance forms to sports.
As a part of the marketing activities, Flexipass has started a teaser campaign and expects to have 500-plus registrations across Delhi and Mumbai over the next couple of weeks.
Pankaj says, "Our USP is providing large variety of activities, including gymtraining, yoga, dance and sports through a simple and single subscription.”
Most of the fitness centres, Pankaj found, have vacant or unused slots, which the startup makes available to customers and Flexipass subscribers.
He says, "We aim to create a disruption in fitness space by removing gaps in utilisation and easing access to fitness using technology. We have started a venture in the wellness space with online aggregation and promotion. Our vision is to become the go-to place for all services and advice related to body, mind and soul."
Flexipass generates revenue based on the subscription fee from customers and it is open to explore new revenue streams in the years to come.
Pankaj nurtured the dream of entrepreneurship since college days and had taken the first plunge by setting up his B2B eLearning startup venture, after his MBA.
An alumnus of IIT Delhi and Indian School of Business, Pankaj had 11 years of experience across industries, entrepreneurship and consulting. Before starting Flexipass, he worked with McKinsey and Company for more than four years.
Being a one-man army, Gupta faced challenges in terms of structuring the right team. He had to do everything singlehandedly starting from taking printouts, putting posters in colleges to making sales pitch to fitness centers. He says,
Entrepreneurship presents an interesting cocktail of highs and lows.
Today, MyFlexipass has a team spanning across marketing, sales, technology, and operations. Currently, the startup is present in both NCR and Mumbai. Soon, the startup plans to expand to all major cities.