As Kerala gears up for May 16 Assembly polls, a firm has launched a bilingual interactive mobile application providing poll-related information, ranging from details of candidates to live news streaming from Malayalam news channels.
My Election, designed by Kochi-based event and campaign management Lamda Media Solutions for Android smartphones and claimed to be the first of its kind, allows voters to find out details about their polling stations and view online news feeds related to the polls.
The free-to-download app is encyclopedic in content as it provides a history of Kerala Assembly Elections since 1957. Lamda Managing Director Bobby Elanjickal said in a release that,
The app acts as a knowledge-sharing platform for voters of the state. Moreover, elections in the state always generate nostalgic feelings for expatriates. The Kerala diaspora can now get live updates of elections simply through their handsets.
For those in the fray, it can serve as a campaign vehicle. The users can also access the history of all Kerala assembly elections since 1957 with the information available in both Malayalam and English. They can register on the app with personal details, including their district, when they first log in.
The candidates will be provided with specific IDs through which they can access the server and add details to their profiles. This will allow them to upload videos and photos. The app will allow users to access the details of candidates, specifically of their own constituency, and their past achievements irrespective of their political backgrounds.
The language of the app can be switched to either English or Malayalam, Elanjickal added. The app will also serve as a campaign vehicle for the candidates who will be provided with specific IDs through which they can access the server and add details to their profiles.
Apart from the application, Lamda Media Solutions has also launched a website, www.myelection.vote, with the same features as that of the mobile app.