Creating a company’s LinkedIn profile is like creating a matrimonial profile – it takes a lot of effort to stand out from the rest, the message has to be to the point (the information shared should neither be too less nor too much), and the tone of the message should neither be too dull nor too loud. The recipe to a perfect LinkedIn profile is that it doesn't have to be complicated. The secret to creating a stellar profile is to capitalise on the ability to add videos, publication and images. But a lot of times, one does wonder if this extremely plain looking, business-like website could actually help your business grow or not. And the truth is, it does. It is the secret portal to success and everyone who is a ‘someone’ is on LinkedIn. So it’s time you joined the bandwagon, too. If you are still wondering how this website could help you and your business, this success brief to win more business on LinkedIn should have you get started!
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Lost or found?
The first step to successfully utilising LinkedIn is to be found on the website. It is important that your profile contains the right keywords, links, and tags so that it shows up on the search logs. You need to be easily accessible and that is the first battle of the war. The moment they find you, they will start to approach you.
A strong network
Having a strong network on your profile can lay the foundation for future connections and business engagements. The stronger your network, the more credible you will seem, and this will make it easier for you to connect with people from various walks. Business is not just what you are doing right now but also what you can do and achieve in the future.
Pay extra attention to your profile. Make yourself sound your absolute best and make it next to impossible for anyone to ignore you. If your profile can make them believe they need to approach you immediately, then it will only set off a positive cycle and get you more business. After all, first impressions are the last.
The most important way to make sure your opportunities don’t just breeze past you is to follow up on every enquiry and connection. If you have a strong follow up plan set, then you will never miss a chance on a prospective client. Don’t just wait for business to come knocking at your door. Open that door and be ready with a welcome package instead.
Customised call-to-action buttons
We all know the importance of call-to-action features, but LinkedIn gives us a secret weapon. You can customise these options specific to language, geography, and other details. This helps you target your audience with very specific parameters and the results are bound to be more concentrated and specific.
Always make it a point to join groups that are even remotely related to your field of work. It’s an amazing way to increase your visibility and also stay on top of the market with latest news from the field.
As we start to rely more on technology and social media, it is important to realise that the yellow pages are not the go to solution for business requirements anymore. So get into strategising mode and figure out a way to shine where it matters.