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Mobile marketing strategies to help you become a success

Sharika S Nair
15th Mar 2017
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Observe the people around you. You will notice one thing in common among most of them. They will all be engrossed in their smartphones. Whether they are having a meal in a fast food joint, walking back home or heading to work, everyone is always using their phones. To add to that, mobile apps make consumers buy everything possible using their phones. Groceries, appliances, gadgets, just name it. Even emails are checked more frequently on mobile devices than on laptops. The smartphone has become the most convenient tool in the digital age.

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Digital marketers, brand managers, and technology investors all agree that mobile marketing is the area to focus on. When you develop a mobile marketing strategy, ensure that you have all your questions in place. Who would you be delivering to? What will you be delivering? And how will you be going about it? Once you have that in place, use these following tips to market your product or business.

Use mobile apps

People are always downloading apps to play games, music, or track their exercise routine and calorie intake. Marketers can use this trend to their advantage and develop apps in a way that may benefit customers.

Create mobile- friendly emails

Create emails that are convenient to read on the mobile. Crosscheck the subject line and content. Add links to the email so that readers can check out your website and various other social media platforms.

Deals, discounts and coupons

Nowadays, a large number of businesses offer coupons via mobile devices. This is a good marketing strategy used to attract customers. Users have to simply show the coupon barcode. Customers will also be aware of various deals and discounts, and who doesn’t like to hear about promotions and discounts?

Mobile websites

Several customers look for nearby restaurants through their mobile. Now if you are a restaurant owner, it’s not enough that you have a chain in various locations. You have to develop a website to show customers what you have got. Develop a website that is mobile-friendly. Display relevant information and make it easy to navigate through it.

Mobile ads

Know what your customer requires and develop ads based on their tastes. The ads should pop up as a piece of information and not as a hindrance. You need to carefully analyse what sort of content reaches the potential customer through mobile media. You could also design mobile campaigns based on that.

Get to know who follows you

Gradually, you will get to know your fan base and their tastes. Keep track of them through social media platforms such as Twitter, Facebook, and Instagram. You can occasionally reward them with offers and goodies through the mobile. Notify them constantly but ensure that it is something useful to them. You wouldn’t want to lose a customer with the intention of doing a good deed!

Do you wish to add something else? Do leave them in the comments below!

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