Mobile marketing: Trends to watch out for in 2017

7th Apr 2017
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“Marketing is not the art of finding clever ways to dispose of what you make. It’s the art of creating genuine customer value.” - Philip Kotler

“A penny saved is a penny earned.” There has been a considerable shift towards digital marketing in the wake of it becoming clear that data-driven marketing is far cheaper than traditional offline marketing. Mobile phones, being among prospective customers’ most prized possessions, offer a faster response time and a wider consumer database to promote a product. According to Internet World Stats, Asia ranks first in terms of worldwide internet users at 50.2 percent, followed by Europe (17.1 percent) and Latin America (10.3 percent) respectively.

Image : shutterstock

Image : shutterstock

With people leading such fast-paced lives today, it is no wonder that internet usage is leaning more towards the mobile than the formerly popular laptops and desktops. In light of this shift, it becomes important to consider the upcoming trends in mobile markeing.

Geo-location

Experience-based user content is easily available for the perusal of companies. Hyper-localised marketing can be the harpoon here, for a more targeted and personalised approach to provide the relevant content to the consumer. The combination of Big Data Analytics and IP Geolocation can track the current activity and landscape of the consumer, keeping them engaged with the firm.

Associate keyword strategy

Faster response time in the case of mobile marketing also means that the customer can get distracted easily if the search results are not relevant to them. Therefore, in order to hook them up to your site and brand, it’s important that the content is focused specifically on the brand name/outlet along with the local area.

Experience-based selling

With automation being a focus, technologies like Virtual Reality and Augmented Reality can provide an unparalleled experience to the consumer. The experience can even surpass that of actual visits to the store. There are many free apps available pertaining to this concept like Ink Hunter, Wikitude World Browser, and Yelp Monocle.

Convenient latest technologies

After demonetisation struck the entire nation pretty hard and the businesses started dwindling, companies like Paytm and Freecharge were still thriving; rather, they were on an all-time high. The technologies like secured payment gateways, QR codes, and NFC stickers not only make the conversion of your deals easier but also increase the customer’s faith in the brand. Any relevant information can be linked to the QR codes, and the customer can be directed to that page without much hassle.

Innovative ideas to pass on benefits to customers

For all the customers who are shopaholics, nothing can delight them more than getting additional value for the amount they have already paid. There are several apps available that help in passing additional benefits and cashbacks to customers. Also, they provide a number of retailers to choose from. Hence, tying up with such money making apps (Shopkick, Swagbucks, Snap by Groupon, Receipt Pal, and many more) might be a great way to market your company as well as product.

Customer acquisition is far more expensive than the retention of existing customers. Not only from the economics point of view, but also considering feasibility, marketing strategies creating a pull in the market are the only way out to hold onto the existing customer base.

This personalised and interactive form of marketing can surely convert the viewers into payers!

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