Talk to any millennial and he/she will tell you that among all the social networking platforms out there, Instagram is one of their most loved digital networking sites. Today, Instagram has a user base of over 700 million active monthly users, therefore making it one of the most preferred platforms for advertisers as well. It is a sophisticated place for marketers and businessmen to sell their products and services in a relevant and appealing manner. This photo-sharing platform has taken the internet by storm and shows no signs of stopping anytime soon.
If you are a marketer who can't decide whether or not to market your brand on Instagram, here are 17 facts that will help make the decision easier for you.
More than 75 percent of all Instagram users are based outside the United States of America.
Most Instagram users are aged between 18 and 29.
Six out of 10 adults who use the internet are on Instagram.
Selena Gomez is the most followed person on Instagram..
A staggering 95 million photos and videos are shared on Instagram every day.
Since its conception, over 40 billion photos and videos have been shared on Instagram.
The 'Stories' feature on Instagram is extremely popular. Hundred million Instagram users use the 'Stories' feature on a daily basis.
If you are looking for maximum engagement on your posts, the best time to upload a post on Instagram is at 5 pm on Wednesdays.
Selfies are one of the most uploaded photos on Instagram. As of December 2016, there were over 282 million selfies on Instagram.
Instagram users are all about spreading the love and therefore the most used emoji on Instagram is <3.
The most popular photo on Instagram has close to six million likes. It belongs to none other than Beyonce who announced her pregnancy on Instagram through this popular post.
The most used Instagram filters in the world are Juno, Gingham, and Clarendon.
The most popular hashtags for marketing on Instagram are #socialmedia #social #branding #entrepreneur #success #sales #entrepreneurship #tech #branding #marketing #contestalert #business #sweepstakes #giveaway #travel #discount #deal #smallbiz
The most popular hashtags in general are #instagood #love #photooftheday #cute #tbt #beautiful #selfie #me #tagforlikes #followme #fashion #summer #likes4likes #happy #art #fun #friends #smile #girl #repost #instadaily
Seventy percent of performance campaigns produce statistically significant lifts for online conversions or mobile app installs.
Five percent of people take action after being influenced by a post. These actions include shopping, searching, sending to a friend, or visiting a website.
Instagram is a more female-oriented platform. A whopping 68 percent of Instagram's user base is female. Thirty-one percent of female internet users are present on Instagram, compared to 21 percent of male internet users.
If you're a marketer looking to boost your business and grow your sales through social media, Instagram is the place to be.