Anand Jain’s journey from selling soaps to building CleverTap (and other top stories of the day)

This is the journey of Anand Jain, who started tinkering with various electronics items, especially computers. He started by assembling PCs and, at 14, wrote his first program - a commercial software for advocates.

20th Nov 2019
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How does a person not interested in academics go on to become the CEO of a SaaS-based mobile analytics and mobile marketing company based in Mountain View, California? 


This is the journey of Anand Jain, who started tinkering with various electronics items, especially computers. He started by assembling PCs and, at 14, wrote his first program - a commercial software for advocates. 


“During my teens, I would make things that were not just fun but also made money. It not only helped bring income home but also helped me get my first PC in 1991, when I was in Class 11,” says Anand, whose tryst with technology began when he was in his early teens.


By the second year of college in 1994, Anand and a friend started a company, Compoint Computers. He describes this time as a “phase of learning and hustle”.


Today, as the Chief Strategy Officer and Co-founder of CleverTap, Anand works on larger organisational and strategic goals of helping brands leverage user data, automation, AI/ML, and personalisation techniques on CleverTap.


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