What lies ahead for ecommerce in India (and other top stories of the day)

In 2020, the sector is likely to see challenges in policy even as it marches ahead to explore newer categories and ways to increase the appeal of online shopping.

Tuesday December 24, 2019 , 3 min Read

The Indian ecommerce industry is worth billions of dollars and has the potential for exponential growth, but there are some obstacles ahead.

This growth has been facilitated by established players like Flipkart and Amazon, an internet user base of nearly $500 million, a horde of consumers comfortable with the concept of online shopping, and lastly, enabling policies from the government.

In 2020, the sector is likely to see challenges in policy even as it marches ahead to explore newer categories and ways to increase the appeal of online shopping.

The coming year will bring one of the sector's biggest challenges to the forefront – the new ecommerce policy, which is still in the consultation stage. No headway has been made in terms of its implementation though, initial signals reveal that it might not be very positive for the industry.

Read our analysis on how 2020 will pan out for the ecommerce industry here.

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