Why Indian ecommerce industry is resilient amid slowdown blues (and other top stories of the day)

Despite the lack of clarity on policies and the economic downturn, the Indian ecommerce industry revealed its robust spirit and came up trumps in a challenging year.

20th Dec 2019
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The year 2019 was a mixed bag for India’s ecommerce industry, beginning with new government regulations that aimed to streamline the sector. It also had to weather a slowdown, but the direction remained strong as ecommerce made inroads into the hinterlands of the country.


The new FDI rules introduced by the government for online marketplaces were almost a reversal of the earlier policy where they were not allowed to enter exclusive deals for selling of products. 


More importantly, online marketplaces could not source more than 25 percent of their supplies from a single vendor. The policy also ushered in new steps to curb deep discounting.


Despite the lack of clarity on policies and the economic downturn, the Indian ecommerce industry revealed its robust spirit and came up trumps in a challenging year.


Read more about the ecommerce space’s evolution in 2019, here.


ecommerce

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