Decoding product roadmaps: What led to Ezetap's pivot
In the first story in our product mapping series, we take a closer look at Ezetap's journey from a single payments offering to a SaaS business model.
Over the years, India has transitioned from a cash-based, opaque economy to a digital and transparent one, propelling the fintech sector to greater heights. And startups like Bengaluru-based smart payments provider Ezetap are leading the way to make India the hotbed of financial transformation.
Founded in 2011 by Abhijit Bose and Bhaktha Keshavachar, Ezetap functions in the mobile Point-of-Sale (mPoS) market. However, it has since then diversified into integrating that payment experience with other software applications and systems used by merchants.
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Balakrishna D R, SVP, Service Offering Head – Energy, communications, Services and AI & Automation Services, Infosys
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Pema Khandu, CM of Arunachal Pradesh.
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Vikas Pandey along with Shubhanshu Shekar Shukla, Founders of DRISTI
Dristi, which was started by two mechanical engineers in 2013, now runs 15 chapters. It aims to create awareness on education and gender equality, and regularly holds training sessions for adults and children.
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(Image source: Shakti Mohan)
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Amrish Rau, Head of fintech investments at PayU leaves the group
Amrish Rau
After spending three years with Naspers-owned PayU, Amrish Rau, who was heading financial technology investments and partnerships for the global digital payments player, is moving on.