What is driving India’s D2C growth?

For Kanwaljit Singh, Managing Partner at Fireside Ventures, the most attractive aspect of being an investor is seeing how brands are getting built faster and with little capital.
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Good Morning,

Kanwaljit Singh, Managing Partner and Co-founder of Fireside Ventures, has been a part of the consumer brand space for the past 30 years.

In a conversation with YourStory Founder and CEO Shradha Sharma, he says that the pandemic and increased digitisation have turbocharged the DTC and ecommerce spaces.

"I started my career with Unilever and saw significant trends coming together in the last five to seven years, which led me to believe that this was something real and long term," he says.

In 2019, Fireside Ventures, a seed and early-stage focused micro VC fund, targeted to build 25 iconic consumer brands over the next 15 years, and take its companies to Rs 1,000 crore in revenue, including turning them into unicorns.

Today, many of its portfolio companies — Bombay Shaving Company, boAt, DesignCafe, FableStreet, Mamaearth, SlurrpFarm, and Vahdam Teas — are gaining popularity.

For Kanwaljit, the most attractive aspect of being an investor is seeing how brands are getting built faster and with little capital.


Editor’s Pick: 100x Entrepreneur Podcast

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She also says that she gives more importance to the potential of the founder than the team’s background or pedigree, and values business insights over a business plan. Read more.

Vani Kola, Managing Director at Kalaari Capital [Image Credit: Kalaari Capital]


Startup Spotlight

B2B marketing using AI

To help customers make better campaign decisions and to improve their return on marketing investments, Srikrishna Swaminathan, Praveen Das, and Aravind Murthy founded Factors.AI.

The Bengaluru and US-based startup stitches the customer journey across ad platforms, website, MAP (marketing automation platform), and CRM (customer relationship management) at a contact and account level. Read more.


News & Updates


Before you go, stay inspired with… 

Kanwaljit Singh, Founder, Fireside Ventures

“As investors, we are kingmakers; entrepreneurs are the kings.”

Kanwaljit Singh, Managing Partner, Fireside Ventures


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