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Twitter fires majority of employees in India as part of global layoffs; Musk blames 'activists' for biz dip

Sources said the layoffs are across engineering, sales and marketing, and communications teams. The entire marketing and communications department in India has been sacked, as per the sources.

Twitter fires majority of employees in India as part of global layoffs; Musk blames 'activists' for biz dip

Saturday November 05, 2022 , 3 min Read

Twitter has fired the majority of its over 200 employees in India as part of mass layoffs across the globe ordered by its new owner Elon Musk who is looking to make his $44 billion acquisition work.


Sources said the layoffs are across engineering, sales and marketing, and communications teams. The entire marketing and communications department in India has been sacked, as per the sources.

“Regarding Twitter’s reduction in force, unfortunately there is no choice when the company is losing over $4M/day. Everyone exited was offered 3 months of severance, which is 50% more than legally required,”Musk said in a Twitter post on Saturday.


Musk has blamed activists for a significant drop in the company's revenues. 


"Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists. Extremely messed up! They're trying to destroy free speech in America," Musk tweeted.


The company had posted a net loss of $270 million in the second quarter ended June 30, 2022 compared to a profit of $66 million in the same period a year ago.


The revenue of Twitter had declined to $1,176 million during the June 2022 quarter from $1,190 million a year ago. Advertisement revenue had increased by 2 percent to $1.08 billion while subscription and other revenue declined by 27 percent to $101 million on a year-over-year basis.


World's richest businessman Musk began his innings at Twitter last week by firing the CEO Parag Agrawal as well as the CFO and some other top executives.

This was followed by an exodus of top management. Musk has now started a massive exercise to downsize the company's global workforce.


"Layoff has started. Some of my colleagues have received email notification regarding this," a Twitter India employee told PTI on condition of anonymity.


Another source said the layoffs have affected a "significant chunk" of the India team.


The full details of the job cuts were not immediately available.


Twitter India did not respond to email queries.


The US-based social media platform, in an internal email to employees earlier, had said, "In an effort to place Twitter on a healthy path, we will go through the difficult process of reducing our global workforce on Friday." It said that "everyone will receive an individual email".

The company will temporarily close all offices for safety of employees as well as Twitter systems and customer data.


"If you are in an office or on your way to an office, please return home," Twitter had said.


While Twitter had several run-ins with the government over freedom of speech, the company in the email barred employees from discussing confidential company information on social media, with the press or elsewhere.


The firm is reportedly laying off 3,738 people out of its total headcount of 7,500 across the globe.


Musk has also announced Twitter will charge $8 (around Rs 660) per month from verified (blue tick) accounts -- triggering intense debate on the social media platform.


Edited by Akanksha Sarma