Brands
Discover
Events
Newsletter
More

Follow Us

twitterfacebookinstagramyoutube
Youtstory

Brands

Resources

Stories

General

In-Depth

Announcement

Reports

News

Funding

Startup Sectors

Women in tech

Sportstech

Agritech

E-Commerce

Education

Lifestyle

Entertainment

Art & Culture

Travel & Leisure

Curtain Raiser

Wine and Food

YSTV

ADVERTISEMENT
Advertise with us

OYO parent Oravel Stays to launch self-operated premium hotels under Palette brand

As part of a pilot programme, Oyo parent Oravel Stays had earlier launched Palette with 10 hotels in cities including Jaipur, Hyderabad, Digha, Mumbai, Chennai, Manesar, and Bengaluru.

OYO parent Oravel Stays to launch self-operated premium hotels under Palette brand

Thursday March 07, 2024 , 2 min Read

Oravel Stays Ltd, the parent company of travel-tech firm OYO, on Thursday announced its plans to launch self-operated premium hotels under the Palette brand, beginning with Morbi in Gujarat.

As part of a pilot programme, Oravel Stays had earlier launched Palette with 10 hotels in cities, including Jaipur, Hyderabad, Digha, Mumbai, Chennai, Manesar, and Bengaluru.

"To ensure enhanced guest experience and service delivery, the company will take direct operational control of select Palette hotels in high-growth and promising locations. Oravel Stays intends to open 12 additional self-operated Palette hotels by the end of the year," it stated.

Further, it said the 48-room premium hotel in Morbi aims to cater to the rising demand for premium accommodation amidst the region's booming economic scene.

"With its booming economic scene and growing business opportunities, Morbi is an important market for us. We aim to provide business travellers with a premium hospitality experience and look forward to contributing to the growth story of Morbi," Aditya Sharma, Business Head, Oravel Stays Private Ltd, said.

Morbi, known as India's ceramic capital, is a key economic hub in Gujarat. The district is home to over 800 tile factories, accounting for 90% of India's tile production, with an annual turnover of about Rs 50,000 crore.

With a focus on attracting investments and boosting infrastructure, the Gujarat government has prioritised the development of the ceramics sector. A 425-hectare ceramics park is expected to be operational within the next six months, positioning the district for exponential growth.


Edited by Kanishk Singh