Brands
Discover
Events
Newsletter
More

Follow Us

twitterfacebookinstagramyoutube
Youtstory

Brands

Resources

Stories

General

In-Depth

Announcement

Reports

News

Funding

Startup Sectors

Women in tech

Sportstech

Agritech

E-Commerce

Education

Lifestyle

Entertainment

Art & Culture

Travel & Leisure

Curtain Raiser

Wine and Food

YSTV

ADVERTISEMENT
Advertise with us

PhonePe's Pincode exits non-food categories even as rival magicpin expands workforce: Report

PhonePe's ONDC marketplace, Pincode, has shifted focus to food deliveries and unreserved ticket booking, discontinuing other categories, while magicpin plans to expand its workforce and strengthen its presence in multiple key categories.

PhonePe's Pincode exits non-food categories even as rival magicpin expands workforce: Report

Thursday April 25, 2024 , 1 min Read

PhonPe's ONDC marketplace Pincode will stop delivering clothes, accessories, electronics and groceries and instead shift focus entirely on food deliveries and unreserved ticket booking, Economic Times reports.

Last year in April, PhonePe launched the marketplace with six categories—fashion, home decor, electronics, pharmacy, food, and grocery.

PhonePe is refocusing its efforts on specific segments within ONDC due to concerns over the platform's consumer experience. While PhonePe's ecommerce venture, Pincode, offered a range of services from groceries to electronics on ONDC, it faced challenges with standardisation and customer experience.

On the contrary, the hyperlocal ecommerce platform magicpin has announced plans to strengthen its presence in key categories like fashion, fine dining, beauty, quick-service restaurants (QSR), and budget eateries.

As per media reports magicpin plans to expand its workforce by hiring over 150 professionals for its sales and acquisition team and an additional 100 people for a collaborative project with ONDC.

The new hires will increase magicpin's total workforce to over 550 employees, excluding the collaborative team for the ONDC project.


Edited by Affirunisa Kankudti