D2C fashion brand Powerlook targets Rs 300 Cr GMV this fiscal

Fashion brand Powerlook expects to hit a gross merchandise value (GMV) of Rs 300 crore this financial year, clocking a more than twofold growth over the last year, said a top official of the company.

The fashion brand, which markets products mainly on ecommerce platforms like Myntra and Flipkart, recorded a GMV of Rs 130 crore in the last financial year.

GMV refers to the total value of products or merchandise sold over a certain period on a platform.

The brand also has a stronghold in the offline market with good operating revenue, Powerlook said in a statement.

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Powerlook's co-founder Raghav Pawar said the brand’s focus is on customer satisfaction and delivering products on time.

“By prioritising quality products and personalised shopping experiences, the brand continuously endeavours to exceed customer expectations,” he said.

The men’s fashion brand has maintained 35-40% growth quarter-on-quarter last year, Pawar said. It witnessed a 30% quarterly increase in sales and revenue.

Powerlook’s focused marketing campaigns, strategic collaborations with renowned influencers, and a dynamic pricing strategy and customer retention policy have propelled growth, Pawar said.

The brand has leveraged social media platforms such as Instagram and Facebook to engage with its audience and cultivate a robust online presence, he added.