As you build quality links to your page, your page will move up the search engine rankings.
Some people will tell you that it doesn’t matter whether the inbound links are on pages that are highly related to your site or not, but that just doesn’t make too much sense, and with Penguin and Panda quick to penalize.
I recommend you ALWAYS consider quality in every backlink you get.
That means quality of the page that your link is on (look to get links on authority sites), and quality of the content on the page your link is on.
One thing I suggest you do is go after quality links, and then increase their power which we’ll look at later in the backlinking the backlinks section.
where to look for backlinks ?
Here a simple Link bulding ideas for SEO optimization :
1. Youtube & other Video Sites
Creating videos that offer valuable information in your niche is a great way to increase authority (especially if your photo or brand image appear in the video).
Videos that you create do not need to be 20 or 30 minute long, you can easily create short two or three minute videos discussing short issues in your niche.
Again we can use twitter to include a brand photo and link back to our main site. As we add tweets, your photo is sent through the system and ends up again in front of people that have subscribed to your twitter feed.
Even if you don't have a lot of followers, your twitter page will have links back to your main site, which adds further authority to your persona.
Resources pages are pages with lists of links. They’re all over the web and exist for practically every industry.
4. Unlinked Brand Mentions
There are many times when site owners talk about your brand but they don’t link back. These are called unlinked brand mentions.
5. Misspelled Mentions
If there are more than a few ways to type your company name or even a few possible spelling mistakes, insert them into the tools to find unlinked mentions with the wrong company name as well.
Interlinking is not offsite but can still add a lot of value and help in ranking. You can link from your highest ranking and most visited pages to pages you want to boost.
7. Reclaim Links Pointing to 404 Pages
If you’ve been making some site changes recently and deleted or moved some pages and now have a few missing pages a.k.a 404s.
check to see if there are any links pointing to them and have them changed to existing and more updated pages on your site instead.
8. Blog Commenting
This is something a lot of people do naturally. We all read many blog posts a day to do our share of industry reading.
Why not leave a comment after reading while you’re on the page?
9. Q & A Sites
These links aren’t the highest quality for backlink purposes but they can be huge for increasing incoming traffic.
Q and A sites like Yahoo Answers, Quora etc. get a large number of hits a month so build a presence there.
10. Moved Sites
Some businesses close or move to other sites, leaving their old site behind and expired. Register any such sites from your industry that have a good backlink profile and use them to your advantage.
11. Non-existent Service Pages
Find pages or sites that used to offer a service but no longer do and have
their backlinks pointed to your site instead. Businesses get shut down or have some of their products/services removed all the time.
12. Expired Blogspot Blogs with Great Backlinks
Blogspot is a blogging platform providing free hosting. It uses a .blogspot domain that looks something like www.mynewdomain.blogspot.com.
The great thing about blogspot is that when a user shuts their blog, their blogspot address is available for anyone to register. And it’s free.
13. Content Syndication
Involves signing up for a syndication service or manually uploading your blog content to third party sites such as web 2.0, article directories, press release sites, etc to increase the exposure and readership of it.
14. Reverse Image Searches
Similar to finding sites that have copied your content, it involves finding sites that have used your images without permission using a tool like TinEye.
Ask for Links from Partners and Vendors: You’ve already built the relationship so leverage it and get a link out of it.