This is it. I did technical SEO audit of a website owned by a colleague SEO expert for tips and tricks that could help other website to show more in organic search results.
You could pick one or two tips and tricks to enhance the performance of your website in organic search from this SEO audit.
I used SEOsitechekup to do Technical SEO audit. There is something special about the choice of the SEO tool and the website i worked on. If you really want to find out what is special, read the full post.
You will learn one or more Technical SEO or On-page SEO issues you need to quickly fix in order to show more in search results for relevant queries.
Some of the tips for showing in search results you will learn include Page Title Tag, Keyword Usage, Heading Tags, Robots.txt File, XML Sitemap, Google Images.
Page Title Tag: Page Title Tag is a major ranking factor. Fill Title Tag for every web page on your website and ensure no two web pages have exactly the same content, to avoid confusing search engines. With Page Title Tag, you have 60-65 characters to pitch your web page to search engines.
If you could get Page Title tag right for homepage and other websites, you sure have fulfilled the first command in organic by Google. What I meant is that apart from back links and keywords, Page Title is a top organic search ranking factor.
Keyword Usage: to optimize web pages for keywords, use your primary keywords at least once in most paragraphs and void trying to optimize for many keywords on a page.
To get the best out of keywords, combine different keyword types such as short tail, long tail and question keywords Break content down into simple sentences in paragraphs.
Heading Tags: For examples, analogies, categories and sub-categories within content, use heading tags to narrate how you arrange them to search engines.
Heading tags are typically H1 to H6, in descending order. H1 tag is mostly used for Title, so you dont' need to use it within your content. H2 tag works best for first paragraph, keep at that!
If you use H3 tag for category within yur content, use H4 for sub category, make sure heading tags align in descending or ascending order.
To know more about other SEO tips and insights from Technical SEO audit of inknowseo.ca, and to learn you can tweak your website to show more in orgnanic search results, read up: SEO Tools for Small Business: Tips for Website to Show in Organic Search