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Everything you need to know about e-commerce in 2018

posted on 14th March 2018
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E-COMMERCE DEVELOPMENT is a great route for any small business to reach more customers and sell more products, yet great planning is an unquestionable requirement because there is a considerable measure of decisions and cost that go into full e-commerce development.

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This article will help you understand how e-commerce functions, what are an important decision for e-commerce development, and whether it makes sense for you to invest in this choice.

1. E-commerce Platform and Website CMS

A common online storefront doesn't merely have a store with product pages; it likewise has a couple of pages about the organization, a contact page, and potentially a blog/news/resources section or other pages. So when choosing an e-commerce development for your storefront, you must go for CMS (Content Management System) for your e-commerce website and your decision ought to be based on your needs. So knowing what extra usefulness you need and if that platform or application/plugin offers this to you is pretty indispensable.

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For a self-hosted, I recommend Woocommerce (free, hosting costs not-included) because it uses a very prevalent CMS called WordPress that is easy to use and gives developers full access to the server for easier customization. Vast amounts of plugins are likewise available to add on usefulness (free or at cost).

For a hosted, I recommend Shopify (see month to month pricing, hosting costs included) because of its price, features, and ease-of-use. It comes with inbuilt CMS, but the worst thing is, it does not give freedom to developers access to the server and due to which developers are limited to customize certain aspects, especially the cart/payment process. Additionally please note that Shopify will process the payments on their servers or charge you extra fees to use external payment gateways. However, this moreover means they handle security issues and updates to the software which can be nice. Vast amounts of applications are available to add on usefulness (free or at cost).

2. Product Options

To show your product, there are several options – simple products (no varieties), variable products (multiple varieties like T-shirts that have different hues, sizes, etc.), grouped products, affiliate products, downloadable products, virtual products, etc. Regardless, you should show a price, photograph, and a full description alongside size/weight/material info. It also gives you the privilege to make categorize and subcategorize of different products so that people can find what they are looking for rapidly.

3. One-page Checkout and Cart Access

It is recommended that you make the checkout process as speedy and comfortable as possible using a one-page checkout alternative (WooCommerce offers this choice). This can help prevent cart abandonment issues and makes people happier overall with the process. Likewise, you need to make sure that shoppers can see their cart aggregate and product listings consistently and additionally check out from any page.

4. Taxes and Shipping

Shipping can be simple (with level fees) or complex and exorbitant (pulling in table rates from UPS, USPS, FedEx, etc. by means of a plugin that can be $199/yr), so I always I recommend to keep things simple whenever possible. Table rates are based on weight or shipping box dimensions with the goal that info should be entered for every product if using this alternative.

5. Payment Gateways and SSL (Secure Socket Layer)

A payment gateway is an e-commerce service provider that processes your payments and funnels the money into a merchant/checking account (see below).

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PayPal has no month to month fee, however, is limited to $10,000/mo, or you should upgrade to PayPal Pro for $30/mo. It also doesn't require SSL Certificate because visitors are taken to another tab for payment securely. But purchasing this extra level of security help you to gain the trust of your clients especially with an e-commerce development site. To obtain the assets, you should transfer the assets physically into your checking record of choice which may take a couple of days.

If you don’t want your visitors to leave your website while making payment, then you must go for stripe.It will show an overlay popup box for payment. Check out how it functions here: https://stripe.com/checkout However, Stripe will deposit subsidizes naturally every 2-7 days, and there is no restriction to the measure of income you obtain.

Please note that some shoppers prefer to use PayPal so offering this arrangement in combination with another payment gateway is quite ordinary.

SSL Certificates provide additional layer protection for your website. And encrypting it cost around $50/yr, But, If you go for web hosts like WP Engine. SSL is already installed in it and the HTTP convention changes to https with a secure symbol in the browser next to the web URL and it can help with SEO as well.

6. Merchant Accounts (fees may shift)

Some payment gateways don't require a merchant account. However, some do, i.e. Authorize.net. Merchant accounts are meant to collects reserves from your customer's bank and deposit stores into your record naturally. International exchanges may cost an extra 1.5%, and chargebacks might be assessed a fee of $25 by your merchant.

7. Security and PCI Compliance

Please be aware of your responsibilities for security and PCI Compliance.

8. Google Analytics

Track your website traffic and conversion goal. You will need to install Google Analytics which is a free web measurements software that Google offers everyone. It likewise enables you to evaluate further what number of people tumble off from your site or complete the checkout process through the setup of objectives.

Conclusion:

Starting your E-commerce business with right strategy and planning is important to gain better ROI. Feel free to share your comments on the given below comment box.

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Sunny Chawla
Sunny Chawla is a Manager at AIS Technolabs, which is Web Design Services and Development Company, helping global businesses to grow in the online market. He would love to share thoughts on Application Development and Digital marketing.

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