Banjara Kasuti partners with Amazon to empower Lambani women

Non-profit Banjara Kasuti, well-known for its association with traditional Lambani art, has partnered with Amazon’s Karigar programme.

According to a press release, the partnership will support Lambani women and enable them to sell their handcrafted products online and reach a global audience. It will also help create employment for the Lambani women and the community.

Asha Patil, Founder of Banjara Kasuti, said, “Our collaboration with Amazon India will provide dignity, social security, and financial independence to Lambani women while preserving the Lambani art form. This partnership will allow them to showcase their craftsmanship to a wider audience, enhancing their living standards.”

Gaurav Bhatnagar, Director - Sales, Amazon India, said, “This collaboration is a significant step towards empowering Lambani women by bringing their exquisite, handcrafted products to a global audience. Together, we strive to create meaningful employment opportunities and celebrate the craftsmanship of the Lambani community in North Karnataka.”

Founded in 2017, Vijaypura, Karnataka-based Banjara Kasuti aims to preserve traditional Lambani art and economically empower Lambani women, promoting self-sufficiency and entrepreneurship. It specialises in handcrafted traditional embroideries that showcase the beauty and intricacies of Lambani artistry.

The partnership aims to provide economic opportunities, preserve cultural heritage, and support community development for Banjara artisans.

The Amazon Karigar initiative provides a marketplace for India’s local artisans, empowering artisans and sellers to gain financial independence, instilling a sense of entrepreneurship, and exhibiting the country’s rich handicrafts heritage.