LinkedIn announces Talent Brand Index; Accenture, HP and Oracle are most attractive employer brands in India
LinkedIn, the world’s largest professional network with more than 175 million members, recently revealed that Google is the world’s most InDemand Employer brand, followed by Apple, Microsoft, Facebook and Unilever rounding out the top five. In India, Accenture tops the list of the most sought-after companies among professionals on LinkedIn followed by Hewlett Packard, Oracle, IBM and Microsoft.
InDemand Employer Ranking
The InDemand Employer rankings were powered by Talent Brand Index, a new, free service for LinkedIn’s Talent Solutions customers that allows them to measure and benchmark the strength of their employer brand and offers new insights into how they can improve their ability to attract top talent.
Irfan Abdulla, Director Talent Solutions, LinkedIn India said, “Talent remains the one distinctive asset that companies must build and nurture to retain their competitive edge. LinkedIn’s Talent Brand Index addresses this critical need and helps companies devise campaigns that help them become an employer of choice to the potential talent pool. The three companies of Indian origin that feature in the top 10 list of most InDemand employers - Bharti Airtel Ltd., Infosys and Tata Consultancy Services are testimony to the increased importance of developing and maintaining employer brand by Indian corporates.”
"Globally, a few interesting insights came out about what makes a desirable and sought after employer:
- Tech is hot: Software was the most represented industry on the list, and Google topped several categories including our global rankings.
- A strong consumer brand helps, but isn’t essential: Consumer powerhouses like Coca-Cola and Nike ranked highly, but so did leading professional services firms like McKinsey & Company and B2B companies like GE.
- Bigger isn’t necessarily better: Big global brands are well represented, but 50% of the top 100 are under 7,000 employees."
Google, which is the world's most InDemand Employer Brand, is placed at number 10, below Indian companies such as Infosys, Bharati Airtel Limited and TCS.
The new service analyses interactions that take place every year between LinkedIn’s more than 175 million members and the companies on LinkedIn; pinpointing specific types of actions that tell us when professionals are interested in a company as a place to work — things like connecting to employees, viewing their profiles, visiting company pages, and following companies.
Companies are then able to measure their ability to attract specific talent groups on LinkedIn, utilising the unique information to which LinkedIn has access. The InDemand Employer rankings reveal the most attractive and in-demand employers on LinkedIn, determined by the companies that LinkedIn members are most interested in, and provide new insights for professionals considering their next career step.