Over the years, blogging has become much more than a tool to express your thoughts. From a marketing tool to a social media strategy, if used correctly blogs can help entrepreneurs to not only promote a product but also interact with other experts from the same industry.
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Once you have decided to write a blog, the most natural question is, what do you want to write about? The traditional approach might persuade you into decide on a specific topic and then write a focused blog. However, as you step into an era of multitasking, people tend to prefer something that caters to everyone rather than a focused write-up that might or might not be useful to them. In other words, it pays to be versatile.
Here are a few reasons that will help you realise the benefits of being a versatile blogger:
There’s something for everybody
If your blog is a versatile one, then more people look forward to reading it. Identify ways to make your blog useful for everybody by writing about as diverse a range of topics as possible. You could package it in an interesting manner with GIFs, animations, and videos. Also, having many interests would help you analyse a single idea through various angles.
Boring, what’s that?
A huge benefit of hopping between different topics while blogging is that your content isn’t a boring lesson, going on and on about the same thing. Writing on a single topic is bound to get repetitive at one point or the other. Rather than run out of topics and rehashing old content, it is better to discover something new about your industry and blog about it.
A versatile blog has an edge over focused ones when it comes to securing leads. Rather than stimulating interest with email lists that are more likely to end up in spam or trash folders, a versatile blog has better chances of lead generation as it caters to a wider audience.
Search engine rankings
Search engines like Google place a premium on blogs that are updated regularly, which is easier to do when you are writing about different topics. While people have varying views about the frequency with which blogs should be updated, posting something new once a week is the bare minimum. On the other hand, if you post something more than twice or thrice a week, your readers might not get ample time to respond to a post, thereby limiting the post’s reach.
The thing with blogging is that it is not a race. Before it pays off, it might take some time but that doesn’t mean it is useless. Marketers who blog are likely to receive 67 percent more leads than those who do not blog! You will be surprised to know how a well-written blog can drum up consumer interest. Once you have started blogging, dedicate some time to build up quality content, as that’s what really attracts people.