What are the must-have qualities in an entrepreneur? People often ask this question. While there may be many answers to this question, a trait that makes all the difference is personal branding.
A product is only as good as an entrepreneur can market it. As an entity capable of making crucial decisions, you are a brand in itself. There are many ways you can build a personal brand, but if you are looking for a simple start, then blogging serves as the ideal way out.
Image : shutterstock
Ever wondered what is common between Tesla’s Elon Musk, Bill Gates, and Buffer’s Leo Widrich? They all write blogs. Sharingyour ideas and vision helps you connect with more people and build a platform for your products.
A common myth about blogging is that you need to have excellent writing skills to start a blog. However, people forget that writing a blog is about expression rather than language skills.The best part about blogs is that you can continue with it while going about your day-to-day business.
We give you five reasons which will make you realise why blogging is such an important tool for entrepreneurs:
Networking with people
Blogging helps you put forth your views across a large pool of potential clients and associates. As you go about blogging,you can expand your network and build contacts. You never know when a good business opportunity might land at your door.
The only thing that blogging is going to cost you is your time, whatever be the reason that led you to write a blog. But it is a low-cost marketing tool that doesn’t eats up too much of your time. You could choose a free-blogging website like WordPress to start a blog. Even if you scale-up things and eventually invest in a domain name and a website, it won’t leave you with deep pockets.
Promote your product
As it is your own blog, you could build a clientele for a product by explaining its various benefits to readers. Rather than a pretentious sales pitch, you could use a subtle article to drive home the same point. Marketers who use blogs are likely to win 67 percentmore leads than those entrepreneurs who do not.
Social media marketing
Social networking websites like Facebook and Twitter offer a good opportunity for entrepreneursfor advertising and marketing who are on the lookout for potential clients.Linking social media accounts with your blogs enables you to broaden your audience. The more you share a blog, the higher the chances that people read your posts.
Search engine rankings
Believe it or not, blogging does drive up your search engine rankings, that is if you blog in a SEO-friendly manner. If you are using your blog to market a product it makes sense to improve search results. Start with basics like using optimised headlines and relevant keywords. Search engines like Google update page rankings on the basis of fresh content.
Blogging as a tool to build a brand is a consistent, low-cost and fuss-free option. You might need to work hard and wait for a bit, but the strategy does yield rich dividends.
If you are still confused, then here are some numbers to clear your minds:
- Blogs are considered to be the fifth most trusted source for information among online sources.
- According to Hubspot, entrepreneurs who blog, increase their chances of getting a positive ROI by 13 times.
- Companies who publish blogs get 97 percent more links to their websites
So go ahead and start blogging!