8 ways to increase your conversion ratesSharika S Nair
Whether it is converting the visitors of your website into customers or increasing the number of proposals you win, you tend to invest a lot of the company revenue in generating leads for the sales team. Knowing how to increase your conversion rates optimally will help generate the best leads.
Image : shutterstock
Here are eight ways to increase your conversion rates:
Customers should invest time
The more amount of time spent on a service or a product, the more likely it is for the customers to make a purchase. Invest time in a detailed conversation, know their needs, present them with some useful information, and then put your proposal forward.
Looking at your patience and enthusiasm, they will want to do business with you. And in case they don’t, try to learn more about their objections and figure out what can be done about them.
Frame your offer
Check how feasible it is to offer something remarkable. After testing and evaluating it, analyse how you can put it forward to your customer. An offer should be made in such a way that it is so irresistible the prospect cannot possibly say no.
Offer a guarantee
Offering a guarantee is the next big step to building trust. No one wants to take a risk. A guarantee is the bridge between whether the prospect says a yes, then and there, or a no. It is also a way to evaluate the purchasing decisions of customers.
By asking open ended questions and recognising their need, you tend to create a sense of urgency amongst your sales prospects. They tend to take action.
Be a problem solver and spend more time listening. Check ways to minimise pain points and communicate how you can add value. Have meaningful conversations that add a personal touch. Provide value along with persistence by addressing concerns that affect the prospect.
Use the right headlines
An eye- catching headline is the most important aspect of your landing page. A headline determines whether the reader is going to be hooked to the content that follows. It also connects with the reader.
Invest in sales coaching
Sales training should be done consistently. The finest salespeople believe in making beneficial suggestions based on what works. Educating the sales team about strategic selling principles and methods will prove to be useful in the long run.
Constantly follow up
To lead your prospect into a purchasing decision, you need to constantly follow up. This builds trust and confidence. Keep following up in a way that you want the customer to benefit.
Track actions and results
Once everything is on track and set to go, you have to take note of the sales processes and other metrics. Understanding the number of daily conversations, sales cycle, leads etc. is of paramount importance.
The sales and profits depend to a large extent on your conversion rates. Try out the best way to improve it today!